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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |

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.CLUB
Celebrating 1st Anniversary with $1 Domains at
Selected Registrars Until 11:59PM Thursday Night
(May 7)
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The
new gTLD program
is now old enough to see several
registries starting to celebrate their 1st
anniversaries. That day arrived
today for .CLUB, the new gTLD
that has sold more domains to
registrants than any other (as
opposed to given away the most which has been a popular
tactic at several new registries -
not necessarily a bad thing as it is
a way to encourage usage, but it's
not a measure of real demand).
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Auction
image from Bigstock
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As
of this writing .CLUB has more than
220,000 registered domains and
nearly 40,000 developed
websites according to a 1st
birthday celebration post
on the registry's official blog.
The company said it has also racked
up more than $1 million in
premium domain sales.

Dollar
image from Bigstock |
To
celebrate the occasion .CLUB
has made it possible for
several registrars (including Go
Daddy, Name.com and
Dynadot, to name just a
few) to offer .CLUB
registrations for $1
today only (.CLUB
registrations typically cost between
$10-$15). The offer
expires at 11:59pm tonight
(U.S. EDT, Thursday, May 7, 2015).
.CLUB
said they have sold
registrations in 128
countries around the world
and, in a further indication
of the TLD's global reach,
they noted they have sold more
names outside the U.S.
than in it with nearly 70% of
total registrations coming
from other countries. |
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.CLUB
Founder and CEO Colin
Campbell said,
"A big part of .CLUB’s
success is that the word
`club’ is
spelled the same and
means the same thing all
over the world. So no
matter the language, the
alphabet or the culture,
.CLUB has logical
context and recognition
all over the globe.”
Campbell
added, “While a lot of
the attention in this
space has been directed
toward the defensive
positions brands are
taking against .sucks
and some others, it’s
important to remember
that there are a lot of
really great new domain
extensions now that are helping
companies better
market themselves, more
effectively use their
brands and own a
category online in ways
that haven’t been
possible since the early
days of the Internet. As
we celebrate our first
birthday, we’re proud
to say that .CLUB has
launched more
entrepreneurial sites
than any other new
domain, including
subscription-based
services, fan clubs, and
more.” |

Colin
Campbell
.CLUB Founder and CEO |
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