The Sedo frozen yogurt and Coffee.Club coffee truck at SXSW 2015 in Austin, Texas.

In collaboration with their new gTLD partners (whose extensions were featured on the truck) Sedo offered specially named yogurt toppings to suit the occasion with names like .company, .direct, .deals, .club, .sexy and .bar. Sedo said that allowed them to expose the SXSW audience to how large the domain industry presence is in the online marketing world and provide useful information from all of their sponsors. 

It didn't take long for a line to form at the Sedo food truck!

A Sedo release on the promotion said, "We were able to connect with tons of both tech-savvy and non-techy savvy professionals while we made huge strides in educating the SXSW audience about domains and what the new gTLDs could mean for them. With over 65,000 participants attending the interactive portion of the conference, a wide range of companies were represented from heavy hitters like Yahoo, Adobe, Bayer, Spotify, Mashable, and others to small startups and agencies and all were excited to get a free treat and learn about new gTLDs. We also benefitted from a huge engagement through social media with an influx of new followers and mainstream and industry press coverage like this feature on CNBC  or this colorful post on Domain Name Wire."

Sedo's Boston based Chief Sales Officer Solomon Amoako (left) 
and General Counsel Jeremiah Johnston taking a coffee break at the Sedo truck.  

Sedo's review of their Austin initiative concluded, "It was eye-opening how many conversations occurred and how the dialog opened so many people’s eyes to what’s available in domains. The free frozen yogurt was simply the gateway to generating the much needed awareness around the new gTLDs and we were excited to execute this in cooperation with our very supportive partners. This was just a preview to the start of a year full of similar promotions around the world, so stay tuned"