New gTLDs have been getting released at such a fast and furious pace over the past year (hundreds are now live) that it's hard to keep up with them - even if you have a scorecard. Still, in the midst of all of the clutter one really stands out in the crowd from time to time. As a life long reporter I'm sure it won't surprise you that word today of .news being acquired and soon to be offered by Rightside caught my eye.

While none of us knows at this point know how widely any new gTLD will be adopted by end users .news looks to me to be one that could break out of 

News image from Bigstock

the crowd in a big way. Everyone is touched by news in one way or another - people want to hear and see it, businesses and organization want to spread it and the web is the most efficient way ever devised to do it.

Another thing working in Rightside's favor is that virtually all of the good news domains in .com are long gone. Pretty much any keyword on any topic of even remote interest, followed by the word News, has been taken (including RemoteNews.com). There are and always will be a lot of entities and individuals who want to share their news with the world  and this extension just looks, feels and sounds about as as good as any new extension is going to get. For some reason it doesn't even look new to me - maybe because news is as old as man himself. As soon as Eve arrived on the scene Adam, the first newscaster, started filling her in on what was going on (too bad the part about he apple was left on the cutting room floor!)