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February 03, 2015

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Here's the The Lowdown from DN Journal,
updated daily to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The Largest New gTLD Registry Operator - Donuts - Reaches Their 1st Anniversary With Over 1.2 Million Domains Sold

Donuts Inc.,  the largest operator of new gTLD registries with more than 150 extensions now live (and dozens more coming) is celebrating their 1st anniversary today. The Bellevue, Washington based company marked the occasion by reflecting on what they have accomplished in their first year of operation - one highlighted by selling over 1.2 million domains across their wide variety of TLDs. That gives Donuts almost a third of all new gTLD registrations made to date. 

By the time ICANN is through delegating new strings in the first round of the governing body's new gTLD program Donuts expects be end up operating about 200 extensions. So far their biggest hits have been .GURU (with 80,584 registrations), .PHOTOGRAPHY (51,431) and .EMAIL (48,031). Their Registrants are widely dispersed geographically, with United States 

customers most active, accounting for 48% of their registrations. The U.S. is followed by Germany (12%) and the United Kingdom (11%).

Donuts CEO Paul Stahura

Donuts CEO and Co-Founder Paul Stahura said, "We’ve built a foundation to create vibrant online communities that drive commerce, participation, communication and the exchange of information. As we promised early last year, there’s now a relevant, specific domain name for everyone, promising the ability to identify products, services, communities, companies and organizations.”

Donuts recently launched .WORLD into general availability and tomorrow (Wednesday, Feb. 4, 2015) will make .ENERGY and .DELIVERY open to any registrant. Also in the pipeline toward general availability are .COACH, .MEMORIAL, .LEGAL, .MONEY and .TIRES. Those extensions are currently open only to trademark holders but  will open to all registrants by the end of March.

Donuts is reportedly ready to apply a full court press in support of their TLDs with a major increase in marketing expenditures this year. During a talk at last month's NamesCon conference in Las Vegas Executive Vice 

President Daniel Schindler said Donuts (and other new gTLD registries) would be ramping up promotional spending in 2015 to raise public awareness of the many new options available in the Internet namespace. 

Donuts Co-Founder and Executive Vice President Dan Schindler speaking 
at the 2015 NamesCon conference last month in las Vegas.

(Posted February 3, 2015) To refer others to the post above only you can use this URL: http://www.dnjournal.com/archive/lowdown/2015/dailyposts/20150203.htm

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