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Though
those lengths accounted for the most
sales, the highest prices, as you
would expect, went to shorter
domains, though the difference was
less than you might have
guessed. Archeo said their
4-character domain sales went for an
average selling price (ASP) of $30,000
but those at 15 characters were just
a tick lower with a $29,000 ASP.
When you stretch it out to 23
characters it's a different story
with the ASP dropping to $3,000. Archeo
also used their quarterly newsletter
to make a case for premium domains
to their end user clients (52%
of small businesses still do
not have a website)! Archeo
told them "Having a website not
only helps establish credibility
and attracts new customers to
your products or services, it also
serves as a powerful marketing
tool that works 24 hours a
day, seven days a week. With no
additional employees or as with most
small business, operating solo, a
website is like having an entire
team that is on and working while
you're sleeping, on vacation, or
spending time with your family. This
is an efficient way to keep your
virtual doors and new opportunities
open, even when your actual business
may be closed! With
respect to domain selection, Archeo
offered some tips in this graphic: 
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