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As
a result buyers in the U.S. and
other countries around the world are
becoming more interested in tapping
into the booming Chinese market. It
was a hot topic at the recently concluded
T.R.A.F.F.I.C.
East conference in Miami
Beach where three experts on the
Chinese market conducted one of the
show's most popular sessions - Demystifying
the Chinese Domain
Market - on November 1st.
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(Left
to Right) Simon Cousins
(TLD
Registry), Jeremy
Marx (Beyond the Dot)
and domain broker George
Hong (Guta.com)
helped demystify the
Chinese domain market for T.R.A.F.F.I.C.
East attendees earlier
this month in Miami Beach. |
New
gTLD registry operator TLD
Registry
(whom Simon Cousins serves as
Chief Marketing Officer) also had a
prominent corporate presence with a
booth at T.R.A.F.F.I.C. where they
filled guests in on another area the
company believes presents an
opportunity - registrations
in two Chinese language new TLDs
that they administer - .在线
(.online in Chinese) and .中文网
(.website in Chinese). Though the
TLDs are new they have already
enjoyed some early success,
particularly with the Chinese
.online extension that, as of this
writing, ranks among the top
15 new gTLDs in total
registrations. (You can hear more
about the Chinese market from Simon
in a new
podcast at
DomainNameWire.com). 
TLD
Registry booth at T.R.A.F.F.I.C.
East 2014 in Miami Beach TLD
Registry fully understands that if
they want to attract buyers who do
not speak Chinese they have to
hurdle the language barrier.
They have addressed that problem
with a dedicated website at ChineseLandrush.com
(the latest version 3.1 has just
been released). The site has an
ingenious tool that lets you type in
any keyword in English - that
is then converted to simplified
Chinese - including a list of
available domains in the Chinese
.online or .website
extensions. Though
still in short supply, bilingual
brokers like George Hong at Guta.com
are also making it much easier for
non Chinese speakers to buy and sell
in the burgeoning Chinese market.
With a lot of the obstacles now
getting cleared away it is starting
to look like a no-brainer to look
more toward the Far East. You've
probably heard the apocryphal story
that Willie
Sutton, when asked why
he robbed banks, said, "because
that's where the money is!".
These days a lot of the money is
obviously in China. The good news
is, if you are a buyer who has a
knack for recognizing good domains
or are a seller with the kind of
names that Chinese buyers are
looking for (short numeric domains,
for example), you could end up with
a big payday that - unlike Willie
Sutton's - will be perfectly legal! |
