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Though
this was
a
relatively slow week, in terms of
quantity, for new gTLD
launches, there was no shortage of
new gTLD news. For starters, one of
the most highly anticipated new geo
domain extensions, .NYC,
entered general availability (GA)
Wednesday (Oct. 8). As of this
morning over 30,000 .NYC
domains have been registered
according to NTLDStats.com.
48
hours into GA that puts .NYC among
the top 20 new gTLDs (#16 in
the NTLDStats rankings to be exact).
Some expected bigger numbers but
considering that only those located
in New York City are allowed
to register .NYC domains and the
relatively high cost compared
to
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Go
Daddy is giving .NYC a high
profile push, both online and
off, an example of the latter being
this barge on the Hudson River
Wednesday morning with a huge Go
Daddy banner announcing the .NYC
launch (along with other prominent
ads around the Big Apple). 
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Another
new gTLD with good prospects, .tech,
is in the news and that
extension hasn't even launched
yet. Radix
Registry has
purchased rights to operate
.tech from dot Tech LLC, who had
originally won an auction for
those rights. |
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Radix
already holds .press,
.host, .website and .space,
so the acquisition of .tech brings
their portfolio up to five new TLDs.
They expect to launch .tech in the
first quarter of 2015. Radix CEO Bhavin Turakhia
said, "This new extension will represent the ever
growing community of users who truly
understand the power of the
internet, and appreciate the value
of a powerful identity online. As a
techy at heart, this is an extension
that I can personally relate and
connect with the most.”
In addition to
working with their registrar
partners, the company plans to
enthusiastically market .tech
directly to its target users via
advertising, direct marketing
campaigns and events that attract
the tech enthusiasts and start up
communities like SXSW and TechCrunch's
Disrupt.
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On
another front, CentralNic,
who provides back end
operations for many registry
operators, has partnered with Sedo
to give those operators
the ability to sell premium
registry reserve names through
the SedoMLS network of
hundreds of sales partners,
including top registrars
around the world. |
The
.co.com
extension will be the first to
benefit from the ability to list and
sell their inventory using the
SedoMLS distribution channel. Ken
Hansen, CEO at .co.com, said
"Participating in SedoMLS’
extensive distribution network will
provide critical exposure for .co.com
premium domains on major registrar
sites, and will surely generate an
uplift in transactions.”
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One
other note to today -
organizers of the T.R.A.F.F.I.C.
conference are offering a
special deal for attendees who
register
for the upcoming 10th
anniversary show on Miami
Beach (Oct. 30 - Nov.2 at the
Fontainebleau Hotel). Those
who buy a ticket by Monday, October 13 (or while supplies last) will
also get a free ticket
to the NamesCon
conference coming up in Las
Vegas in January. If
you want to do both shows (as
we will) that deal would save
you $420. |
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(Posted
October 10, 2014)
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