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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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More
Good News on the Domain Sales Front: Sedo
Reports Double Digit Rise in Average Prices for
First Half of 2014
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Just
two days
after DomainHoldings reported
a huge increase in their 2Q-2014
domain sales, Sedo
is out with a report (in infographic
form) today revealing a 17%
increase in their mean average
sales price during the first six
months of this year vs. the
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same
time frame a year ago. That number
rises to $2,214 while their median
price (the point at which half
of all sales were higher and half
were lower) was up 7% to $616.
Sedo reported a total of $35.9
million in sales for 1H-2014,
generated from 16,216
transactions.
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The
report said, "the biggest
trend this year has been the
emergence of new generic
Top Level Domains (gTLDs),
which started to become
available for the first time
in January and have quickly
made their way onto the
secondhand market. More than
300 new domain name extensions
have launched in 2014 and
domains representing 38 of
them have been traded on the
Sedo marketplace."
Sedo
noted that the highest public
sale of a new gTLD domain on
their platform was Eat.club
at $20,000 however they
said they also had one at $100,000
that |
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was
subject to a non-disclosure
agreement. Had they been
able to release the name it
would have been a record
public sale, a distinction
currently held by
DomainHoldings.com's $50,000
sale of Luxury.estate. |
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Sedo
CEO Tobias Flaitz |
Sedo
CEO Tobias Flaitz said,
"It’s exciting to
finally start seeing new TLDs
being traded and already
commanding significant market
value. Even with this influx
of new extensions, we’ve
always predicted that .com
domains would remain strong
and the market is beginning to
reflect that. We’re still
early in this process and new
TLDs are definitely being
adopted at a much slower
pace than many in the
market predicted. There’s
still a big need to better
educate businesses and the
public about the benefits of
these new TLDs, and it will
take some time until they’re
being used by brands and
corporations. But once that
happens, we’ll see positive
impacts for the domain
industry.”
During
the first half of 2014, .com
retained its position as the
most popular TLD at Sedo, with
55% of their sales
involving a .com
domain. In addition, the mean
price for a .com domain on
their platform reached an
all-time high at $2,807,
compared to $2,775 in 2011,
$2,148 in 2012, $2,235 in
2013. |
The Sedo report also noted that
"the popularity of Buy Now
sales, where domain investors,
consumers and business owners sell
and purchase domains at a set
price with no negotiations,
continued to increase in the first
half of 2014 as more end users wish
to purchase domains quickly and
simply. 49% of all sales were
Buy Now sales, an increase from 44%
in 2013.
Sedo
added that more than half of all
buyers thus far in 2014 have been
based in Sedo’s two largest
markets, the United States
(with a 36% share) and Germany
(accounting for 22%). |
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(Posted
July 31, 2014)
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