Some of the new gTLD registries have been criticized for failing to promote their new domain extensions, but there has also been some debate about whether the primary responsibility for marketing is even theirs. Some say registrars, who usually provide the retail outlets for new gTLDs, should be doing it, others that the new gTLD community as a whole (including back end service providers, consulting companies, auction houses and other service providers, alongside the registries and registrars) all need to contribute to the effort.

Those attendees will include some of Europe's leading  marketers, many of whom represent multi-national businesses. Sedo's goal will be to facilitate a way for their registry partners to reach the right audiences and tell them about the value of domains in general and educate them about the new domain names. For the first time will be a dedicated domain booth at DMEXCO. Sedo received special permission from the conference organizers to do a unique shared space in which they will be  collaborating with Registry partners like .CLUB, Frank Schilling’s Uniregistry, .ME  and others -  with all represented  within a huge booth/lounge space in the middle of the conference floor. 

Sedo Marketing Associated Carolyn Rodon told us, "One of the walls in the space will feature a sponsor wall and custom social wall.  Visitors will be able to choose their TLD and their domain name for a picture to share on all their favorite social channels. This way all of our partners can get an idea of what their customers –potential and existing - are looking for."

Another fresh twist will a frozen yogurt bar in the center where visitors can order a free frozen yogurt and request toppings by saying “I’ll have vanilla with .SEXY sprinkles (coconut) and a bit of .ME or .CLUB, etc. Rodon noted, "There is no better way to get booth traffic than this kind of appealing free giveaway which makes learning about the wide variety of domain names fun. Another attractive part for specific TLDs is each TLD sponsor will have a HUGE balloon with their TLD on it, representing each TLD on a larger visual scale."  

A small portion of the crowd at the 2013 DMEXCO

Rodon added, "We want to get people to actually start understanding the new TLDs and also getting a better idea of the value of existing TLDs. This is how we can solve the main challenge of companies knowing how to build domain portfolios for their businesses including new and already established domain names. The visitors will have plenty of space to roam around and talk to our domain experts, and sit down in the lounge areas to talk with us about domain strategies." 

If you are interested in learning more about how to get involved with this program you can contact Kathy Nielsen, Jodi Chamberlain  or Christian Voss, each of whom can help you put together a tailored package for your needs.