As we are getting packed up to head home from the T.R.A.F.F.I.C. West conference in Las Vegas I just got word that .CLUB has scored another celebrity coup. .CLUB Founder and CTO Dirk Bhagat wrote "Another superstar - Demi Lovato

(@ddlovato) launched her fan club on Twitter a few hours ago - www.lovato.club which was retweeted several thousand times among her fan base etc. including my sixteen year old niece who alerted me to it :-)  Demi's  released a promo video for lovato.club. Pretty exciting! Things are heating up! Also GoDaddy folks, thanks for your continued support and help making .CLUB the best selling new GTLD! I should mention, lovato.club was registered at ... wait for it ... GoDaddy."

.CLUB CEO Colin Campbell added, "It was a complete surprise to us. We had no knowledge of the launch. This is probably the best use case of a new gTLD actually being used and will be seen by millions."

Screenshot from Demi Lovato's new fan club website at Lovato.club

As most of your know, .CLUB already has rap superstar 50 Cent onboard. 50 lauched a new site at 50inda.club earlier this month.