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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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New
Quarterly Sales Reports from Domain Holdings
Bring Additional Insight to Current Aftermarket
Trends
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Domain
Holdings
opened a new window into
domain aftermarket sales trends this
week when the Florida-based
brokerage company released the first
report in what will be a quarterly
series of reports breaking down
domain sales at the well-known firm
co-founded by John
Ferber and Chad
Folkening.
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Domain
Holdings published the report,
covering the 1st quarter of
2014, in infographic
form on their
website and also made it
available as a .PDF
file. While the
company did not list prices
paid for specific domains
(most of their sales are
subject to non disclosure
agreements) they did reveal
that total sales for Q1-2014
came in at $3,381,634,
for an average of $36,756
per sale. Those high average
prices can be attributed to
the company having success in
reaching end user
customers. The report said
that 76.25% of buyers
were end users (those who buy
domains for development or
other corporate use such as
branding or driving additional
traffic to an existing site). |
Some
of the other interesting highlights
from the report
included:
-
Two
countries, the U.S. and China,
accounted for over 86% of
Domain Holdings sales (with the
U.S. accounting for 53.6%
and the rapidly growing Chinese
market 33%.)
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The
domain Holdings brokerage team
made over 10,000 phone calls
and sent more than 60,000
emails in an effort to find
the best end user match for the
domains they represented.
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That
effort resulted in over 45%
of sales being generated from
new relationships ( buyers
outside of the domain investment
community.
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Over
14% of sales were numeric
domains (a category that is
especially popular with Chinese
buyers).
-
Companies
(especially those using domain
in the .eu and .com.au
TLDs) are upgrading to .com
at a higher pace than before.
The
report also address new
gTLDs saying, "The
introduction of new gTLDs have
been more successful than many
people expected with big
brands spending significant
dollars obtaining premium
domains. Due to a new EAP (early
access pricing model)
offered direct by registries
this demand has not yet been
significant to brokers but
requests are starting to come
in for premium gTLDs. We
expect gTLD brokerage sales
will increase in Q2.
The
company said it is preparing
for continued growth by hiring
additional brokers,
investing more in their
technology and website as well
as further education for
staff members. |
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(Posted
May 16, 2014)
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