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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Three
for Three?: Frank Schilling Offers Yet Another
Way for Domain Owners to Make Money
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Frank
Schilling's story
is well-known, from initially making his
fortune as a domain investor (detailed in
a December 2007 DN
Journal Cover Story) to his
expansion into providing domain services
for his fellow investors (a move
chronicled in a second DN Journal Cover
Story in November
2012). He has already produced
two big hits as a service provider,
first with a disruptive domain
monetization service (Internet Traffic),
followed by an innovative domain sales
platform in DomainNameSales.com. He
is now trying to make it three for
three as a domain registrar/registry
operator (offering new gTLDs) at Uniregistry.com.
At first glance, the registrar/registry
operations didn't appear to offer domain
owners a way to make money in the way that
Schilling's PPC and domain sales platforms
did, but with the announcement of a new Uniregistry
affiliate program on his blog
Thursday, Frank has covered that base yet
again. |
Frank
Schilling
Uniregistry Founder
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Those
who sign up for the program can put
Uniregistry links on their own websites,
landing pages, social media posts, etc.
and earn a commission any time
someone clicks that link and registers a
domain name. While that is standard
procedure with a lot of affiliate
programs, Schilling, as we have all come
to expect, came up with a way to add significant
value to the equation - you not only
get paid when they register the domain,
you get paid the same commission every
time they renew it.
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The
amount of the commission will depend
on the extension registered, with
the highest rates being paid for
registrations in Uniregistry'd own
new TLDs. Uniregistry's VP of
Partner Operations, John Smrekar,
who has been spending a lot of his
time helping build the affiliate
program into one that will stand out
from the crowd told us, " If
they register one of our offerings,
like the new .sexy or .link
TLDs, you get 35%. For .Com
and .Net it is 30% and
for all other TLDs it is 20%.
Most importantly, we
are paying affiliates the same
commission every time the
domains purchased are renewed, so
each domain registered is like a commission
stream."
In
his blog
post Schilling talked
about not finding his career calling
until he was in his 30s and
finally stumbled upon the world of
domains. Ever since he has examined
every conceivable way to make money
with domains - including affiliate
programs. He wrote about his eureka
moment that led to Uniregistry's
affiliate program, wondering "what
if there was an affiliate |
John
Smrekar
Uniregistry VP, Partner Operations |
program
that paid the affiliate for the sale
and then treated them more like a
registrar-reseller in the future; compensating
them again when the name is
renewed? Now you’ve got a model
that can get website owners to invest,
to put their shoulder to the wheel
and sell some names in volume –
creating a business inside our
business. What if that affiliate
program could payout across legacy
extensions like .com, .net, .org,
.biz, .info too! That would
“really” be great!! Well
I couldn’t find a generous
affiliate program like that folks
– so I had to make my own."
The
doors have just
opened on his latest
enterprise, so it's too early to
know if Schilling will hit another
one out of the park with Uniregsitry
and its affiliate program but, if
you look at his track record over
the years, betting on him has been a
lot more profitable than
betting against him. |
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(Posted
April 4, 2014)
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