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I
wasn't able to make
the 2014 Domainfest Conference that
is currently underway in Hollywood,
California (the first one I've ever
missed) but I'm hearing
that the new .CLUB
gTLD that opened its Land Rush
period today can be seen just about everywhere
you look at the show. This comes |
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as no surprise to me because, among all of
the new gTLDs out there so far, none has
taken the very high profile that
.CLUB has. They were also a major sponsor
at the last
T.R.A.F.F.I.C. conference in Florida
and you've probably seen their ads on most
of the popular domain industry websites. |
I've
always said that the .CO
registry created the
playbook for successful introduction of a
new TLD (in their case a re-purposed ccTLD) with
the marketing blitzkrieg they launched
when that extension was reborn as a globally
oriented business TLD. So far, it looks like
.CLUB has taken more than a few pages out of the
.CO manual with hopes of generating the same
kind of recognition and return on investment .CO
did.
While it will take some time to see if that
happens it is clear the .CLUB registry believes
in their product and are sparing no expense
to burn it into people's minds. With dozens of
new gTLDS here now and hundreds more
coming this year alone, odds are it is going to
take that kind of all in commitment
to rise above the crowd.
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Speaking of
DomainFest, in our Show
Preview last week we didn't
touch on the domain
auction that NameJet is
running in conjunction with the show. The
lots in that auction will be closing
Wednesday and Thursday (April 2-3). |
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NameJet
said all of the lots have low or no
reserves. Keep in mind that if you
want to place bids over $2500, you
will need to be pre-verified,
so do that now if you see names in the
catalog in that range that you want to
take a run at. |
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