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June 10, 2014

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Here's the The Lowdown from DN Journal,
updated daily to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Top Level Domain Holdings Wins Costly Fight For .Wedding But Bows Out of Battle for .Green

As most if you know when more than one registry operator wants to run a particular new gTLD, an auction is usually conducted to determine who gets the contested extension. The fate of one of  the more attractive new gTLDs was announced today when Top Level Domain Holdings Limited revealed that they won rights to operate the coveted .wedding extension at a cost of over $2.2 million. At the same time, TLDH reported that they had bowed out of an auction for another highly sought TLD, .green. 

Boxing bride image from Bigstock 

TLDH Chairman Fred Krueger

TLDH received compensation for exiting the .green auction, with that undisclosed amount being factored into the £1.39 million (approximately $2.23 million) they said it wound up costing them to take home .wedding while agreeing to leave .green on the table. That left Rightside and Afilias to go head to head for .green and, as of this writing, the .green winner is not yet known since neither of those parties has withdrawn their application for the TLD. 

With respect to winning .wedding, TLDH Chairman Fred Krueger said, "The latest private auction rounds have once again delivered an excellent result allowing us to add a key string to our portfolio without unduly impacting our cash reserves. We likewise are pleased with the progress being made in transitioning the Group into an operating business trading under the brand of our registry and registrar services, Minds + Machines.”

The .wedding win increased the number of uncontested new gTLD applications in which TLDH has a commercial interest to 26.

(Posted February 25, 2014) 

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