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offerings,
domains in the .sexy and .tattoo
extensions opens at 11am (U.S.
Eastern time) tomorrow (Tuesday,
Feb. 25, 2014). If you are interested in
either of those TLDs, you will need to go
to one of the Uniregistry accredited
registrars that will be offering them (a
full list is here).
Uniregistry has several
more new gTLDs scheduled to
launch as 2014 unfolds.
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A
couple of other well-known industry
veterans, Paul Goldstone and
Ken Hansen, opened sunrise
registrations (for trademark owners)
in their new .co.com
offering today.
Land rush begins April 8,
2014 followed by general |
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availability
July 8, 2014. More than 100
registrars have signed up to offer .co.com
domain names. |
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Yet
another dynamic industry duo, Monte
Cahn and Michael Berkens,
continue to play a key role in the
bringing new domain offerings to the
market. The company they founded, RightOfTheDot.com,
went down a different road than
registry operations though. They've
used their vast industry experience
to provide consulting and other key
services to new registry
operators. |
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Today
RightOfTheDot announced
that they and their partner Escrow.com
have facilitated the contention set auction
to determine who gets to operate the new .One
extension. The winning bidder was One.com. The .One TLD auction
marks the first time the “Single
Sealed Bid Second Price” auction
method was used to resolve contention
between competing applicants wanting
to run a new TLD. The new method,
developed by RightOfTheDot™, is
unlike traditional auctions in that
it provides what the company says is
"complete customization and
flexibility in when the auction will
be held, how the funds will be disbursed,
payment timing, application withdrawal,
auction type, and more."
RightOfTheDot also said, "The results
from a Single Sealed Second Price Auction
generally yield fairer and lower
winning bid prices, less bid rigging,
less confusion, and less time to
determine a winning applicant."
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The SedoMLS
is another entity that continues to
grow. Sedo and Web.com
Group, Inc. announced
a partnership today that will give
customers access to more than 18
million aftermarket domain
names, including new gTLDs as well
as the original extensions. The
announcement said, "By joining
Sedo’s multi-listing Service,
customers of Network
Solutions, Register.com
and any of their resellers will be
able to quickly and easily find the
right domain for their business,
even if that name is already
registered."
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Last
but not least, how is this for a
creative approach to marketing
- popular domain
registrar Name.com
has become a sponsor of the
New Zealand bobsled team! |
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It's
true. Name.com, along
with the new TLDs .XYZ,
.NINJA,
.CLUB,
.BUZZ,
.HIV
and .KIWI,
the registrar will serve as an
official sponsor of the team for the
2014 racing season. You can check
out the decked-out bobsled, videos
and more information on the
marketing campaign at the Name.com
blog.
Here
are a couple of the videos worth checking
out. In the first one you will see
how the sponsorship came about and what happens
when Name.com's Jared Ewy
challenges .XYZ CEO Daniel Negari to
a bobsled race at the team's
Whistler, British Columbia practice
course:
In
the second video, you will see who
ended up winning the bet:
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