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Domain sales and monetization giant
Sedo
released their annual
Domain
Market Study covering 2013
today. The study helps identify industry
trends and changes based on the tens of
thousands of sales made over the past year
through the Sedo platform. |
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Sedo
reported 37,241 transactions in its
domain marketplace in 2013 with a mean
average price of $1,893 across all
sales and a median price of $577.
That is a 3% increase in total
transactions over the previous year and a small
increase from 2012’s mean average price of
$1,885.
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.Com
image from Bigstock |
Those
figures cover all extensions. The numbers
for .com alone are even better.
Sedo said .com easily remained the world's
most popular extension and grabbed a
considerably bigger share of the market
than it had the year before, rising from a
48% share in 2012 to 53% of
all sales in 2013. In
addition, the mean average sales price for
.coms rose from $2,148 to $2,235
year over year and the median sales price
also jumped from $642 to $650.
Even
so, Sedo believes .com's overwhelming
dominance may finally start to recede this
year. The report said, "As hundreds
of new gTLDs
begin to launch in 2014, this may
be the last |
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year
that .com remains on top by such a wide
margin. Market data shows that some 167
different TLDs were already traded on Sedo
in 2013, showing that the market is primed
and ready to take advantage of new domains
as they are released." |
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The
report also underscored the increasing use
of Buy it Now pricing (offering
domains at a set price with no
negotiations),
saying "Buy
Now accounted for 44% of all sales
in 2013 (up from 41% in 2012). As
more and more sellers realize that end
users want to be able to purchase domains quickly
and simply, the number of Buy Now
domain listings and sales has steadily
increased."
Some
other highlights from the 2013
Domain Market Study include:
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Buy
Now image from Bigstock |
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47% of all sales for the year were valued
at $500 or less, while domains that sold
between $500- $2,500 accounted for 40%
of all sales (that being the case, only 13% of
Sedo's sales were above $2,500).
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Looking at the traditional alternatives
to .com, .net saw a decrease in
mean price to $1,384 (down significantly
from $1,880 in 2012) and .org saw
an increase in mean price to $1,357
(up from $1,315 in 2012).
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More than half of all buyers in 2013 came from
Sedo’s two largest markets, the United
States (accounting for 36% of buyers)
and Germany (home to 21% of
buyers)
You
may also be interested in an infographic depicting
the findings from Sedo’s 2013 Domain Market
Study that is available at http://bit.ly/1iGj4Ml.
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