With
close to 600
registrants on hand, the inaugural NamesCon
Conference completed its run with 6
keynote speakers, 30 business
sessions (featuring 100 speakers)
and a variety of social and networking
events Tuesday and Wednesday (January 14
& 15, 2014) at the Tropicana Hotel
in Las Vegas. Our post on the
first night festivities Monday can be
found here,
along with an addition below to get things
started.
(L
to R) with the .XYZ girls, Domain.com's
Jessica Korn, .XYZ Founder Daniel
Negari and
Domain.com's David Andrews at NamesCon's .XYZ Opening Night Party Monday
night.
A
cross section of the crowd attending
Tuesday's first business session
featuring a keynote speech from author and
executive Jennifer Wolfe.
NamesCon
drew a lot of attention in Las Vegas,
an increasingly tech savvy city.
Mayor Carolyn Goodman swung by to
talk about that Tuesday morning.
With
a diverse crowd drawn from domain
investment and development,
registry/registrar and governance circles
on hand, NamesCon employed a multi-track
format that frequently had three
business sessions underway at the same
time. That allowed attendees to choose
sessions most closely aligned with their
interests. For our coverage, I most often
picked sessions that I thought would give
me insight into topics that are of special
interest to our primary audience of domain
investors and developers.
With
many veteran domain investors skeptical
about the prospects for the hundreds of new
gTLDs that are starting to come online
(the primary focus of NamesCon), they
wonder why the new registry operators
think they will succeed when many other
TLDS released over the past decade are still
struggling to make inroads against .com.
An 11:15am session called Meet the New
gTLDs (Panel 1), the first of several
sessions that featured new gTLD registry
operators, gave me a chance to hear some
of them make their case.
(L
to R) Monica Kirchner (CEO,
DotLuxury) and Daniel Negari (CEO,
.XYZ) field questions from moderator
Jennie-Marie Larsen. The panel also
included Aaron Grego (CEO, Punto
2012), Shaul Jolles (CEO, DotLation
- .uno) and Rob Rozicki (VO &
Co-Founder, Starting Dot & Dot Ski).
At
the same time this discussion was going
on, other attendees were in adjacent
rooms. Some chose to attend a panel on Navigating
the Market, in whch recently launched
TLD operators gave advice to new gTLD
operators based on their experiences in
launching new extensions. Others went to a
legal session on Understanding
Rights Protection Mechanisms in New TLDs
& the Trademark Clearing House.
We
closely follow sales in the domain
aftermarket so next I went to a session
titled The Secondary Market is the
Primary Market that covered how sales
platforms have evolved to offer customers
both new regisgrations and currently
registered names that are for sale, all in
one location.
The
Secondary Market is the Primary Market session
featured (L to R): Brad Lemire
(VP, Sedo), Jeff Gabriel
(Uniregistry), Matt Overman
(NameJet), Paul Nicks (Go Daddy)
and Michael Berkens (RightOfheDot,
LLC), with the panel moderated by Bill
Sweetman (NameNinja.com).
In
one adjacent room the subject was Doing
Business in China: For New gTLDs and
in another the discussion centered on Private
Equity, VC, Wall Street and New gTLDs.
Above:
One of the most popular areas at NamesCon
was the Exhibit Hall where
attendees could chat with representatives
from the many companies that took booths,
or grab a comfortable seat in the "NameJet
Lounge" to relax or hold a
meeting. Below
(L to R): Jeremiah Johnston and Dima
Beitzke at the Sedo booth where they
chatted with attendees interested in the
company's services. Sedo CEO Tobias
Flaitz was often there as well.
After
a lunch break Tuesday (there was no food
service at NamesCon so most attendees
dined at one of the Tropicana Hotel's
restaurants or in those at nearby hotels
like the MGM Grand) it was time for the
next round of business sessions.
I
opted for New TLDs & Domainers: The
Opportunities, a discussion of whether
new gTLDs would be worthwhile
investments.
The
New TLDs & Domainers panel
included (L to R): moderator Braden
Pollock, Fred Krueger (TLDH), Ari
Goldberger (ESQwire.com), Adam
Dicker (DNForum.com) and Michael
Berkens (RightOTheDot, LLC).
All
of the panelists but one believe .com will
remain dominant for the forseeable future
with new gTLDs taking several years to
gain mindshare in the marketplace. The one
exception was Mr. Krueger who boldly
predicted .com would be dead in 10
years. Krueger also opined that is
people wanted to profit from new gTLDs
they needed to get into the market this
year. Others advised a go slow approach
and Dicker pointedly noted that Mr.
Krueger was far from being an unbiased
observer since he has made a $5 million
investment in new gTLDs registries that he
needed to recoup.
While
some sparks flew at this sessions, others
were attending either the Meet the New
gTLDs (Panel 2) session, or one on Registrar
Reseller Platforms, telling people how
they could sell new gTLD registrations.
The
new gTLDs vs. .Com debate continued
in the next round of panel discussions
with one called .COM is Dead, Long Live
.Com! that I attended.
Differening
opinions were again heard in the .COM
is Dead, Long Live .Com! discussion
that featured (L to R): moderator Braden
Pollock, attorney Stevan Lieberman,
Paul Nicks (Go Daddy), Monte
Cahn (RightOfTheDot, LLC), Ken
Hansen (CEO, .CO.COM, LLC) and Mike
Zappy Zapolin. At
the same time other attendees were sitting
in on a discussion of The Things a
Marketing/Brand Manager Needs to Know
and yet another group opted for one of How
to Become a Registrar.
NamesCon
left few stones unturned. For the
convenience of mobile device dependent
attendees they even had a Charging
Station set up in the Exhibit Hall
with dozens of electrical outlets
available. (L to R) Jason Schaeffer
(ESQWire.com), Tracy Fogarty
(Domain Holdings) and Bari Myerson
(Enom.com) waited while the electricity
flowed and Scott Ross chats with a
fellow attendee). After
a much appreciated afternoon Coffee and
Dessert Break sponsored by Verisign,
it was back to the meeting rooms at 4pm
Tuesday. I headed to Parking vs.
Megasites vs. Mini Sites while others
sampled a panel on Buying and Selling
Premium Names or Dude, Seriously?
What Were You Thinking! (a session on
common (and costly) mistakes in the domain
investment arena).
The
Parking Vs. Megasites vs. Mini Sites
panel featured (L to R): Theo Develegas
(Acroplex.com), Dwayne Walker
(Oversee.net), Yancy Naughton
(HasTraffic.com), Elliot Silver
(DomainInvesting.com), Andrew Rosener
(MediaOptions.com) and moderator Bill
Sweetman. The
first full day of business at NamesCon
closed Tuesday with one of its most highly
anticipated events, a keynote speech from Frank
Schilling, the legendary domain
investor and now service provider (at InternetTraffic.com,
DomainNameSales.com and Uniregistry.com
- the latter an operator of several
new gTLD registries).
A
full house returned to the Tropicana's
main balroom to hear
Frank Schilling's keynote address
Tuesday at NamesCon.
Schilling,
who made his fortune with .coms (and
believes they will remain dominant for
several years to come) thinks many new
gTLDs will also find success given that
only 1% of the world's population
is currently on the Internet. Schilling,
whose Uniregistry plans to sell domain
registrations in its TLDs at low prices
(and without keeping all of the best terms
for themselves) advised those thinking of
investing in new gTLDs to take the strength
of the registry into account. Will
they market and support the TLD to help it
gain recognition? Toward that end he said
Uniregistry plans to spend $40 million on
marketing in the next year.
With
Tuesday's business day over it was time
for some fun. It started with Andrew
Rosener of MediaOptions.com taking
on veteran domain investor Yoni
Belousov in a $10,000 beer pong
challenge.
Andrew
Rosener (right) battling Yoni
Belousov in a $10,000 beer pong
challenge.
The
match came about after Andrew and Yoni
were involved in a business transaction
that they both wanted to
complete, but they were $10,000 apart on
the price. So they decided to settle the
issue with the game winner getting the
$10,000 concession they wanted. When the
dust cleared, Rosener had won the match
and a much tidier profit on their deal.
Flanked
by two showgirls (after all ths is Las
Vegas!) are Yoni Belousov,
NamesCon Founder Richard Lau and
challenge winner Andrew Rosener.
Tuesday
night was devoted to Water
Night, the signature
fundraising event benefitting the Water
School. I wrote a separate
recap about this event earlier
this week, but have some additional photos
to share with you here.
Above:
Part of the crowd of 450 people who turned
out for the
Water Night Party Tuesday night at
the Tropicana Hotel's Havana Room.
Below:
Vishal Manjalani (Skenzo.com) and
Judi Berkens
were among the familiar and always
friendly faces in the crowd.
Above:
Also on hand to help celebrate Water
Night were (L to R): Diana Jackson,
attorney Zak Muscovitch, Peter
Maxymych (eMall.ca), Jason
Hennessey (Everspark Interactive), Ilze
Kaulins (ExcellentDomains.ca) and Ron
Jackson (DNJournal.com). Below:
NamesCon co-director Jothan Frakes
(left) and Yancy Naughton (HasTraffic.com)
with nice full heads of hair that would
disappear before the night was over!
Looking
more menacing after their turns in the
barber chair (a brave front if there ever
was one) are three good guys who
allowed their heads to be shaved in
exchange for donation to the Water
School. (L to R) Joe Alagna
(101Domain.com), Jothan Frakes and Yancy
Naughton helped the charity raise over $111,000!
After
what was a short night of sleep for many,
NamesCon got back to business Wednesday
morning (Jan. 15) with two keynote
addresses.
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Jodee
Rich, at left, (DotCEO, Kred.com
& PeopleBrowser) delivered the
opening keynote address Wednesday
morning followed by one of the
world's most successful bloggers (at
right) Jeremy
"ShoeMoney" Schoemaker of
ShoeMoney.com.
Then
it was back to the multi-track for
three sessions in separate rooms. |
Merlin
Kauffman (Soothe.com) and Chris
Jensen (Christmas.com) deliver a case
study in Premium Domain Development
Wednesday morning. At the same time a
third Meet the New TLDs panel
discussion was going on in another room,
as was a session detailing the work done
by two important industry trade
associations - the Internet
Commerce Association and the Domain
Name Association. Three
more sessions followed: Meet the New
TLDs Panel 4, Using the
DomainNameSales.com Platform to Its Full
Potential and Meet the Industry
Press. Since I sat on the latter
panel, the decision about where to go was
much easier this time!
Featured
on the Meet the Industry Press
panel were (L to R) Theo Develegas
(DomainGang.com), Ron Jackson
(DNJournal.com), Mike Berkens (TheDomains.com)
and Kevin Murphy
(DomainIncite.com). Our respected
colleague Andrew Allemann moderated
the session, wisely remaining off stage
most of the time, probably to (wisely)
avoid being associated with the rest of
us! :-)
A
lunch break was schduled next but NamesCon
organizers came up with a huge last minute
get, persuading Matt Mullenweg,
the 30-year-old genius behind WordPress
to sit for an interview with Braden
Pollock. Most of the crowd gladly
skipped lunch to sit in on this session. The
afternoon continued with three more
sessions: Best Practices for Internet
Domains and Your Company, Keeping
it Sexy - How Regsitries Can Make
Themselves Attractive to Registrars in the
New TLD Landscape and Park It, Sell
It, Drop It, Work It.
Above:
Moderator Adam Dicker joined
Victor Pitts (Above.com, at left) and
Bob Mountain (Afternic.com, at right)
for the Park It, Sell It, etc. session
that covered ways to wring the most
revenue from a domain portfolio. Below:
Morgan Linton (Linton Investments)
kicked off the next round of sessions with
a solo presentation on Startups, VCs
and Customer Acquisition.
While
Morgan spoke on the main stage, other
sessions covered Important Tools of the
Industry and Legal Issues and
Guidance for Domain Name Investors and
Entrepreneurs.
Following
the afternoon coffee break, the final
multi-track sessions began with
discussions centered on Regional Market
Opportunities, as well as SEO,
Search New TLDs and Audience and Applying
for Your TLD (advice of getting in on
the second round of new gTLD allocations).
Applying
for Your TLD panelists (L to R) were Mike
Rodenbaugh (Rodenbaugh Law), Jennie-Marie
Larsen (DomainDiction.com), Roland
LaPlante (Afilias), Jason Schaeffer
(ESQwire.com) and moderator Frank
Michlick.
In
the final business session of NamesCon,
Bing.com's Senior Product Manager
Duane Forrester (at left, just before
beginning his talk, mugging for our camera
along with Jothan Frakes - we
admittedly egged them on!) delivered the
closing keynote address to all
attendees. Forrester provided a wealth of
information on what will and will not work
when you are trying to improve your search
engine ranking.
Business
was now done, but not the fun! You
probably heard about the 16-man East vs.
West ping
pong tournament that went on
after work at NamesCon. ESQwire.com
sponsored the East team and Agreed.com
the West. In the end two team members from
the West, Ammar Kubba and Ray
King were the last men standing.
The
championship match in the East vs.
West ping pong tournament, Ray King
(at right)
held off teammate Ammar Kubba to
take the individual crown.
NamesCon
Founder Richard Lau with show
Co-Director Jodi Chamberlain,
who,
along with Co-Director Jothan Frakes,
delivered a major hit in their
first time out.
Judging
from what we saw and the feedback we heard
from attendees, NamesCon was a home run on
just about all counts. The real winner was
the industry at large though. Nothing
prepares us for the way forward better
than getting together face to face to
exchange ideas and debate the merits of
the many opportunities we have to choose
from in what contiues to be one of the
world's best businesses (on many levels,
not just financial) to be in.
(P.S.
if you want to see more photos from
NamesCon check out the wall
at Pixt.com set up by our long
time friend Ron Sheridan.) |