Several items to touch on today as we wrap another busy week for the domain business. The week started with the  Public Interest Registry, the not-for-profit operator of the popular .ORG TLD, announcing a major re-branding of the organization. By integrating the term "Your" into its new logo, Public Interest Registry aims to demonstrate its long-standing commitment to the individuals, organizations and companies that use .ORG and PIR's upcoming new gTLDs -  .NGO and .ONG. (The .ORG logo also got a stylistic makeover as you can see in the graphic at right).

PIR said the new symbol on the left side of the logos is meant to be a graphic interpretation of the organization's mission of being open to the public interest with a commitment to providing a platform that anyone, anywhere in the world can use to share their story.  

PIR's new company logo

New .org logo

Public Interest Registry CEO Brian Cute

PIR CEO Brian Cute said, "We're a small organization operating a huge domain that people around the world continue to choose year after year to engage their communities. "As .ORG continues to expand its international footprint and with the introduction of new internationalized domain names (IDNs), .NGO and .ONG launching in the near future, we felt the timing was right to update our brand to better reflect our unwavering commitment to the public interest and to those who choose these domains to give a voice to their causes, passions and ideas."

Each individual TLD logo includes the same graphic symbol found in the Public Interest Registry's logo but with its own unique color, creating a color scheme of greens, blues, and oranges to reflect the diversity of different voices, perspectives and people that Public Interest Registry serves.