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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Joint
Venture Between InternetMedia and
MediaOptions Produces a New Way to Sell Domains
at DNX.com
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If
you've been looking
for a new way to sell your domain names,
the people behind DNX.com,
a domain name exchange that just
launched, thinks they may have just what you are
looking for. DNX.com, a Panama based
joint venture between InternetMedia
and Media
Options, is taking a different
approach to selling domains that involves
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hand
picking names that are then sold in a reverse
auction (commonly known as a Dutch auction).
In traditional auctions bids go up until
the highest bid wins the name. In a Dutch
auction the starting price drops until
someone steps up to claim the domain or it falls
to its reserve price (if a reserve is in place).
The
company said a senior broker will evaluate all
names submitted with the best candidates then
getting listed on the exchange. DNX Founder and
CEO Christopher Crowther said, "DNX
will be the market that buyers and sellers can
always trust to be current with quality
domain names that are fairly priced
to sell today. For us, DNX represents the
recognition that the domain market has matured
to the point where it behaves like regular
markets and where the values of domain names
fluctuate up and down over time.”
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Teaming
up with well-known domain brokerage
company MediaOptions.com assures DNX of
an ongoing inventory of
carefully selected domains and the
assistance of MediaOptions CEO Andrew
Rosener who has sold tens of millions
of dollars worth of domains since 2007.
Rosener will function as DNX's
Director of Sales and will focus on promoting
the company and its listings to the global
domain market.
Rosener
said, “DNX
will be the holy grail of domain
investing; a true way to take the
market’s temperature for any
given domain on any given day. We’ll
make the market more efficient by forcing
people’s hand. A domain’s price
will drop until a buyer just can’t say
no."
As
noted above, the domain purchase
price will start high then begin to fall.
At any time a buyer can click buy-it-now
at the current purchase price or
they can submit a lower offer
(blind to other buyers) in the hopes that
their offer will be executed when the
timer hits ‘zero’ and the next
price drop occurs. |
Andrew
Rosener
CEO, MediaOptions.com |
"The sell through rate will be
phenomenal,” Rosener predicted, adding that
DNX is focusing on on value, transparency,
and intentional randomization to prevent
any type of fraud and make it impossible for
buyers or sellers to cheat the system. That
randomization is an
additional twist where the number of
total price drops, the frequency of drops, and
the amount of an individual price drop has been
totally randomized. This element of unpredictability
increases buyer incentive because the
only thing that is certain is that all domains
sell on a first come, first served basis.
If
you want to try out the DNX.com system for
yourself, you can sign
up for a free account here.
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(Posted June
27, 2013)
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For
all current Lowdown posts - Go
Here
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We need your help to keep giving
domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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