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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Fact
Book 2013: Everything You Wanted to Know About
Canada's .CA ccTLD
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I've
always thought
that
the Canadian
Internet Registration Authority (CIRA),
the administrator of Canada's .ca country
code domain, did an excellent job of promoting
their nation's 26-year-old TLD. The latest
example of that is a new electronic Fact
Book that CIRA has released to tell
the .CA story (while also covering current
domain trends in other TLDs and discussing the
potential impact of new gTLDs). It
is loaded with information and interesting
tidbits about a ccTLD with over 2 million registrations
that has become four fastest growing
ccTLDs on the web. From 2007 to 2012 the number
of registered .CA domains doubled,
putting it among the top 20 TLDs on the
web.
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That
growth has occurred despite the fact that there
are Canadian presence requirements to
register .CA. CIRA and many Canadians see that
as a good thing and CIRA's Fact Book
noted, "These requirements ensure that
someone interacting with a .CA can be assured
that the individual or business has a connection
to Canada. Canadians repeatedly report that
they want to do business and/or connect with
other Canadians. .CA allows them to do that in a
safe, secure and trusted environment."
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CIRA said .CA
has been steadily whittling away at .COM's
leading market share among domain
registrants in Canada. Over the past 5
years, .CA has jumped from a 21%
share of the domestic market to a 30%
slice of the pie, with most of those extra
percentage points carved out of .COM's
share of the market. |
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CIRA
said a survey of the Canadian market revealed
that "Canadian Internet users strongly prefer .CA when it comes to either
business (49% for .CA versus 17% for .COM) or
personal use (54% for .CA versus
10% for .COM), particularly for such activities as banking, shopping and news gathering."
National pride clearly plays a role in
.CA's rise. CIRA's Director of Marketing
and Communications, David Fowler,
noted ".CA is often described as the
Canadian flag on our digital
backpack."
There
is much more data about both .CA and
Canadian Internet usage (the country has
one of the world's highest web penetration
rates) in the Fact Book, so if you are
interested in the popular ccTLD and/or the
Canadian Internet market you will want to
read the full
publication. (Hat tip to
Steve Granville-Smith and Peter Maxymych
for bringing the new Fact Book to my
attention). |
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(Posted June
25, 2013)
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