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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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DomainAdvisors.com
Rebrands Under a Cool New Name - Introducing
Igloo.com!
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We
all love domains
but the industry veterans behind DomainAdvisors.com
decided that when it comes to standing out in
a crowd, having "domain" in the
company name (as dozens of others do) may have
finally gotten to the point of being too much
of a good thing. That's why they
have taken the bold move of rebranding the
business as Igloo.com,
effective immediately.
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The
Igloo.com management team, (left to
right): Amanda Waltz, Gregg
McNair and Tessa Holcomb. |
Co-founder
& CEO Tessa Holcomb told us,
"It was a logical step for us. While
we love the DomainAdvisors name, and will
continue to ensure we approach each
opportunity as an advisor, the
number of companies in our industry with
the word "domain" in their name
has unintentionally led to serious
brand confusion. Given we have been
advising for years on branding,
extolling the value of a short, memorable,
easy to spell domain name, we finally
decided to practice what we preach!”
"We
are a team of
insanely passionate people who are
committed to success by doing
what we love: engaging clients, listening
to their goals, and |
working hard to
achieve them," Ms. Holcomb said.
"We have grown in size and reputation
and tally more than 200 years of
sales, marketing & professional
experience with combined domain sales
exceeding $100 million. Our
reputation for integrity and
professionalism is unchallenged. With no
in-house acquisitions and/or personal
domain flipping, Igloo domain advisors
have only our clients’ interests at
heart." |
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Now
the $64,000 question - why Igloo?
Ms. Holcomb answered, "We
wanted a distinct brand to
represent our unique and growing
company. Working personally with the
world’s most exclusive portfolios
provided several |
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strong
possibilities. After an extensive search
for a unique, catchy and generic name, we
chose Igloo because it's fresh, creates
interest and provides a lasting, memorable
image with our clients and within the
industry. We found our cool and are more
ready than ever to help our clients find
theirs!" |
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The
Igloo.com domain was part of the CCIN
(Castello Cities Internet Network)
portfolio founded by the Castello
Brothers (Michael and David) who own
and develop some of the most recognized
intuitive Geo and Generic domain brand
names in the world. Michael Castello
said, "DomainAdvisors explained their
vision for Igloo.com to us and we were
impressed. To find a home for such a great
name was an easy decision for us. We wish
them much success with Igloo.com." |
Ms.
Holcomb added, "The name change to Igloo.com
is being supported by a new logo and website
that will offer additional features over time. This
is an exciting time for our company. We
look forward to building on the Igloo brand and to continued
growth and client successes.”
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(Posted May
22, 2013)
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