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As
Procter & Gamble's reputation
sinks into an even deeper hole
I couldn't help thinking about the brilliant
title Weird Al Yankovic came up with for
his parody of Michael Jackson's album Bad.
Who could forget Al's classic - Even Worse?
Turns out Procter & Gamble has a lot in
common with Weird Al, only difference is the
tracks they laid down in a deceit-riddled UDRP
filing aimed at stealing the domain Swash.com
from Marchex aren't funny.
I
noted earlier
this week that a WIPO
panel found P&G guilty of Reverse
Domain Name Hijacking, in part because
they grossly inflated (lied) about sales
numbers for a defunct product they once
made called |
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Swash.
John Berryhill, the noted attorney
who won the case for Marchex, filled in
some more details on the extent of
P&G's deception (yes, it gets even
worse) in the commentary section of a
post about the case at Michael
Berkens's popular blog, TheDomains.com. |
Berryhill
noted, "The entire premise of the UDRP
proceeding was stunningly dishonest. They
want the domain name for something else
entirely, and concocted an utter work of
fiction in order to attempt to steal it."
Berryhill lays out the facts that prove
his points - P&G wasn't interested in the
domain because of a failed product they once
marketed, they wanted it for a new
offering. Unfortunately they didn't want to pay
a fair and reasonable market price for it, for
some bizarre reason, believing it would
be smarter to try to steal it. Next time
you look up the phrase "penny wise and
pound foolish" on the web, odds are you
will see the P&G logo illustrating
the concept.
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Just
writing about the P&G debacle makes me
feel like I need to take a shower, but
fortunately there is also some good
news to pass along today. A well
respected long time veteran industry
executive, Joe Alagna, has joined
registrar 101domain.com
as Vice President of Channel Development.
Alagna goes to 101Domain after more than
10 years as CentralNic's
General Manager for North American
Markets.
Alagna
said, "101domain was one of my first
resellers when I entered the domain name
business...I'm coming into this company
knowing a good bit about their culture and
knowing that we're going to be a great
fit for each other. 101domain is well
positioned to take advantage of new
gTLDs and is already a leader in
international domain name registrations.
They have the ability to assist clients in
registering what will soon be over 3,000
domain name extensions around the world.
There is no one that even comes close to
this capability and we are going to
leverage that to our advantage." |
Joe
Alagna
VP, Channel Development
101domain.com |
Congrats
to Joe who is one of the very best of this
industry's good guys. Two
others who fit that description, lead gen whiz Braden
Pollock and uber entrepreneur Morgan
Linton, have been selected to speak
about domains at LeadsCon
Las Vegas, a major conference coming
up next week (March 19-20) at the Mirage
Hotel. LeadsCon showcases top companies,
strategies, and technologies across vertical
media, marketing, and customer acquisition.
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Braden
Pollock (LegalBrandMarketing.com), at
left, and Morgan Linton (FashionMetric.com)
will be featured speakers at the LeadsCon
Las Vegas conference next week. |
Pollock will lead a
session titled “Domainers: The Untapped
Traffic Source?” that will feature
Linton, Frans Van Hulle, the CEO
and Co-Founder of ReviMedia, and Chad French,
the President & Founder of Peerfly. Pollock
will also be a panelist on another
session - "Legal Leads: Understanding
the Growing World of Attorney Marketing."
Their presence in Las Vegas will help spread the
word how valuable domain names are in generating
new leads for business.
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