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Jeremiah
Johnston
Sedo Legal Counsel
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day
of the five-day festival) Sedo.com
Legal Counsel Jeremiah Johnston will
headline a session called New
Domains Have Landed: Now What!?
Jeremiah will deliver his presentation at 5:30pm
(CST) in Room 616AB at the Hilton Austin
Downtown.
The
SXSW program notes, "Hundreds, maybe up to a
thousand, new domain endings will soon join the ones we’re accustomed to like .com, .net and .org. Last summer we learned which companies were seeking which new extensions as this massive change continues inching closer to reality...With nearly
2,000 applications, the most sought-after endings include .app, .home, .art, and .shop.
Which are relevant for you? How is the battle playing out between Google (100+ applications) and Amazon (75)? When we find out who gains control of each new extension,
what are the implications?"
"With ICANN announcing new developments every week, this presentation will dissect the latest news to help you better manage your online presence. Learn how to
adjust your domain strategy based these developments
and how working with new Top Level Domains
(TLDs) will be different from registering domains in the past."
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Johnston,
who has been with Sedo since 2004 (including five years as Chief Operating Officer and head of marketing
until 2011) is well versed on the subject of
new gTLDs. With more than twelve years of experience leading internet-related companies and an academic background that focused on the international reach of intellectual property and e-commerce, Johnston has helped Sedo identify opportunities and risks while always keeping an eye on the
horizon - a horizon that is now being dominated
by new gTLDs.
Jeremiah
also represents Sedo as a founding member of the
Internet Commerce Association,
sits on the ICA Board of Directors and currently
serves as the association's president, working to shape the future of domain names in the regulatory and political space.
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