|
|
|
|
|
|
Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
|
|
|
|
|
|
|
Death
of Parking Pronouncements Premature? Oversee
Says PPC Earnings Are Improving
|
|
Oversee.net
CEO Debra Domeyer
welcoming guests to the 2013
Webfest Global conference last week. |
A
week ago today
Oversee.net
CEO Debra Domeyer hosted an 8am press
breakfast before the final
day of the 2013 Webfest
Global conference got underway
at the Fairmont Miramar Hotel in Santa
Monica, California (Webfest is
produced by Oversee's DomainSponsor.com
unit). I was planning to share some of Ms.
Domeyer's comments in our upcoming
conference review Cover Story, but since
the press breakfast wasn't an event for
show registrants, I decided it made more
sense to tell you what Debra had to say
now in a stand alone article of its
own.
One
of the many interesting points Ms. Domeyer
made was that the company saw good year
over year growth in domain monetization
with the average PPC revenue in 4Q-2012
coming in a little better than the same
quarter a year earlier. In a time when the
"parking is dead" mantra is
frequently repeated, that was bit of unexpected
news. Lest you think the reported increase
is company hype, I can tell you that the
next day, a close friend who operates a
popular monetization service that divides
traffic across multiple parking platforms,
told me he was seeing a significant
increase in DomainSponsor's
performance. |
Ms.
Domeyer, who comes from a technical background
(she was Oversee's Chief Technical Officer
before becoming CEO), attributed the gains to better
optimization including increasingly
important mobile friendly technology. Ms.
Domeyer said their mobile monetization returns
were up 18-20%. She added that the
company continually runs 13 different tests with
changes dictated by those tests bringing
as much as an 8% rise in income. Debra
also noted that the highest revenue per click
came from tablet computers, followed
by desktops, with phones third.
|
|
In
addition to monetizing domains owned by
others, Oversee holds a large portfolio
of their own and they both sell names
and develop them with many already hosting
profitable online businesses. She said
most of their sales come from direct
end user inquiries with a few |
|
|
others
handled by the two or three brokers
Oversee works with. Ms. Domeyer said even
though the company has dropped many under
performing domains from its portfolio,
overall income from that portfolio was
higher, thanks to "buying smarter." |
|
Ms.
Domeyer also commented on the Webfest
Global conference that just completed its
7th annual run. Prior to this year it was
known as DOMAINfest Global, but
Debra said the name change was needed to
mirror a paradigm shift in the
industry that she believes makes it
incumbent upon domain owners to be aware
of constant changes in the web, social
and mobile landscape that are
affecting their livelihood. Regarding
her controversial choice of
celebrity/entrepreneur Kim Kardashian
as this year's Webfest keynote speaker,
Ms. Domeyer, who describes herself as a risk
taker, said she thought it was time to
shake things up. As a woman who, as an
expert surfer, has been dropped
from a helicopter onto towering
waves, Debra is certainly no stranger
to taking chances. The Kardashian bet
appeared to pay off with a standing
room only crowd on hand to hear
Kardashian deliver some useful |
|
|
advice on how
to start an online business (she credited
her blog
as the spark that got her started) and use
social media to build a brand
- in her case, one that is now known
around the world. But that's another story
- one I'll have more specifics on in our
upcoming conference Cover Story. |
|
|
(Posted February
14, 2013)
|
|
|
|
|
|
For
all current Lowdown posts - Go
Here
|
|
We need your help to keep giving
domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
|
|
|
Home
Domain Sales
YTD Sales Charts
Latest
News The Lowdown
Articles
Legal Matters Dear Domey
Letters
to Editor Resources
Classified Ads
Archive
About Us |
|
|
|
|
