There
are a lot
of
well established domain sales venues out
there so you might not think there is a need for
any more. Certainly any new players in that
competitive space would have to offer something
different to gain a toe hold in the market.
With a new sales platform at DotBuyer.com,
Australia based Kikabink International Pty
Ltd. thinks they have come up with just the
kind of twist needed to stand out in the
crowd. That
twist is a focus on end users
- the kind of buyers all sellers most want to
reach because they are willing to pay more than
domain investors who want to buy on the cheap.
Obviously existing sales venues want to reach
end users too, but DotBuyer, the brainchild of
Kikabank Founder Simon Johnson, thinks
they have a better shot at doing it because of
inventory controls and additional tools their
system has in place. DotBuyer
is a closed platform that screens sellers,
accepting only those who have quality assets to
offer their buyers. If you are accepted to list
there, you will be rewarded with an
exceptionally low 5% commision
rate (and there is no charge to list your
names). There is also no charge for buyers to open
an account.
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![](../../../../images/lowdown/dotbuyer-log-280.jpg)
![](http://www.dnjournal.com/images/lowdown/johnson-simon-260.jpg)
DotBuyer.com
Founder Simon Johnson
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Johnson
said that DotBuyer also helps to educate businesses
by providing price guidance and search
engine metrics. "We have levelled the
playing field by enabling businesses to find out
what domain names have previously sold
for," Johnson said. "This helps to
educate buyers so they don't pay too much for a
domain name. The historical sales figures
are powered by Kikabink's Domain
Sales App - one of the largest
databases of historical domain and website
sales, dating back more than 10 years with more
than 154,000 domain name sales."
Johnson
added, "DotBuyer has many domains in
multiple vertical markets, from trades and place
names to premium generic keywords that describe
entire industries. There is something for
everyone - from small businesses, to advertising
agencies, right up to multinational corporations
searching for their next big brand. Many people
incorrectly assume that all the good domain
names are already taken and they settle for
something less. In fact, domain names can be
bought and sold, just like property, so it's
about time that businesses had the tools to buy,
value and sell this virtual real
estate."
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