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The
current iteration
of
the T.R.A.F.F.I.C.
conference website (designed
by Danny
Pryor) was first unveiled
last year to highlight the Florida
oceanfront flavor of the
conference's new location at the Ritz
Carlton on Fort Lauderdale Beach
where the 2011
show was held last October.
Danny did a masterful job of
incorporating the area's beauty in his
eye-popping design and the sub-tropical
scenery always makes the site a pleasure
to visit. |
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With
the 2012 show, again at the Ritz, now just 48
days away, Danny, working in tandem with
show co-founders Rick Schwartz and Howard
Neu, has beefed up the T.R.A.F.F.I.C. site,
thankfully retaining the easy on the eyes
exterior but also adding a lot of new muscle
aimed at attracting more end users and
mainstream business people to the big event. The
site now has a detailed story covering
show history,
the uniquely qualified clientele T.R.A.F.F.I.C.
draws and the importance
of domain names and the traffic they
generate to modern day business success.
There
is no need to preach to the choir
(T.R.A.F.F.I.C. veterans who return year after
to year and already fully understand the
benefits of being there) so the site's new tack
makes a lot of sense. The updates make a
convincing case that will likely draw a lot of new
faces to the show that runs October 7-10
(preceded by two days of informal cabana
networking October 5-6).
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A
Speed Networking session at
T.R.A.F.F.I.C. 2011 |
If
you haven't been to the site for the
past few days you will also see that the
agenda has been fleshed out
considerably (and will continue to be as
the show draws closer). Rick Schwartz
has always been against locking in the
full schedule too far in advance, to
insure that there will be room for the
most topical subject matter to be added
right up to the day the conference
begins.
Of
course, as has been reiterated over and
over again, the biggest attraction at
T.R.A.F.F.I.C. is the
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opportunity
to network with so many people
who have proven records of success in
the domain industry. It is an invaluable
chance to learn more and make
connections, some of which will last
a life time. |
For
those who are considering attending this year,
there is good reason to make up your mind by the
end of this month. The current early bird
registration rate ($1,595) expires August
31 when the price goes up $200 (it is also
$400 less than the on site registration fee of
$1,995).
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