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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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People
and Companies in the News: DotGreen Community,
Rob Grant & NameMedia
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We've
just published
a
new home page feature
article that has the fascinating
background story behind DotGreen
Community Inc.'s campaign to land
rights from ICANN to run a new .green
registry - an effort that dates back more
than five years. They are still at it and
are now one of four entities competing for
.green.
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Within
the next year or two a .green TLD will be one of
hundreds of new domain extensions that are
expected to go live as part of ICANN's
new gTLD program. While a few new
gTLDs have been launched over the past decade,
the Internet has never seen a mass release
of hundreds of new extensions at once. That is
going to create a significant challenge
for operators of new gTLD registries - how
are they going to break through the clutter
and achieve the public awareness they
will need to sell enough domain registrations to
become a going concern (and recoup the hundreds
of thousands of dollars it will cost to
launch each new gTLD)?
It
will take a lot of marketing money and legwork
to get over that hurdle - something that
DotGreen Community Founder & CEO Annalisa
Roger (the daughter of Internet
pioneer Peter Leblanc) has always
understood. That's why she and her .Green
team have been spreading the
.green gospel and building public awareness
for the extension since 2007. Even so,
with three other applicants also chasing
.green, the race is still far from over,
but what DotGreen Community has done to date
serves as a textbook example of how to
build public recognition and support for a new
gTLD to give it the best possible chance for
success. You can read
all about it here.
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Annalisa
Roger
Founder & CEO
DotGreen Community Inc.
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Rob
Grant |
A couple of
week's ago we broke the
story about Dan
Pulcrano selling Denver.com
to Peter Niederman, the owner of DenverRealEstate.com,
in a seven-figure deal. Inman.com,
the leading source of real estate news
in the U.S., just picked up on the story
yesterday and fleshed out their
piece with a Rob
Grant interview. Rob holds
the world's best portfolio of
geo-targeted .com real estate domains
and he took the opportunity Inman
presented to fill their professional
real estate readers in on why domains
like Denver.com and DenverRealEstate.com are so
valuable.
"It's
virtual, but it's still real
estate," Rob told Inman, adding
that his geodomains are so valuable as
investments that he's reluctant to sell
them. He let one, ParkCityRealEstate.com,
go for $60,000 in 2006 but since
then he has concentrated on leasing
the geodomains he owns, something he has
done with PhiladelphiaRealEstate.com
and BeverlyHillsRealEstate.com,
among others. |
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Grant
noted that as the owner of Denver.com,
Niederman now has a huge advantage
over his local competitors. "The
name's extremely easy to advertise and
the ability to tell sellers that their
listings will show up on Denver.com is a
powerful asset," Grant added. |
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Speaking of
domain sales, NameMedia
(who operates the AfternicDLS)
announced the launch of a new
"wholesale" domain
marketplace, DirectDomains.com,
this week. The company said their
research showed there could be a
substantial opportunity in targeting
"value buyers" with domains,
so they are testing that concept with
the new site.
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Director
of Marketing Karen Dixon said, "As
we do with all of our new products, we are
launching first with our own inventory
and, if successful, will enable this channel for
our listing customers as well. Since we have
grown our listings volume on Afternic by more
than 100% over the last 24 months, we
realize that our customers depend on us to
always be investigating new ways to
create sales opportunities, and this is just
another example of that continuous innovation.
This very current, quicker-selling approach will
give domain buyers good reason to visit the site
for bargains."
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(Posted August
10, 2012)
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For
all current Lowdown posts - Go
Here
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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