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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Companies
in the News: GoDaddy, Sedo, ECOP.com,
Oversee.net & DomainHoldings
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The
new work week is off to a flying start
with
news on several fronts. For starters the world's
leading registrar, GoDaddy.com,
has made a big change in the executive suite. The
company announced
that CEO Warren Adelman has decided to
step down but will remain with the company and
Special Advisor for Strategy and Global Policy. Scott
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Wagner
has been named interim CEO while the board
conducts a search for a permanent successor.
Wagner joins Go Daddy from KKR's
portfolio operations team, KKR Capstone (KKR
made a major
investment in December.
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Sedo
released their latest quarterly Domain Market
Study (.pdf file) covering
Q2-2012 today. The report
helps identify domain industry trends based on transactions
completed on Sedo's popular aftermarket
sales platform. Sedo reported $17.5
million in total sales for the
quarter, down about 8% from the $19
million they reported in the
previous quarter. |
That
is consistent with what we reported in our
latest quarterly report covering all reporting
sales venues that was released in our monthly
newsletter today. We saw a 6.7%
drop in total dollar volume reported
industry wide due primarily to fewer six and
seven figures sales at the ultra high end of the
market. the low and mid ranges continued to
perform well and we actually saw slightly higher
median sales prices in our 2Q-2012 data
compared to the previous quarter. Sedo
reported that both their average and median
sales prices held steady with less than a
1% change compared to the previous
quarter. They reported that 48% of their
sales were .com domains and that 46% of
sales were for less than $500. One
surprising detail was that .nets drew a
higher average price on their platform in
2Q-2012 ($2,470) than .coms which
averaged $300 less.
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ECOP.com,
a domain escrow service offered by Domaining.com
owner Francois Carrillo, has
extended a generous offer to people who
flip low priced domains on forums and
other venues (a path many in this
business took to get their start).
Carrillo is offering free escrow
services through ECOP for domains priced
under $500. |
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Looks
like a smart marketing move. If people
sample the service and like what they
see, some of those sellers will likely
turn into paying customers when they
move up the food chain and start dealing
in higher dollar transactions.
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Oversee.net®
has announced
an agreement between
its DomainSponsor®
division and Team
Cymru, an Internet
security research firm and
non-profit dedicated to making
the Internet more secure by
helping organizations identify
and eradicate problems in their
network. |
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With
the size of
DomainSponsor's traffic
monetization network, it
is in a position to help
detect and identify
potentially malicious
communications that
can be shared via its
relationship with Team
Cymru to benefit the
wider Internet Security
Community. As part of
the Agreement,
DomainSponsor will
provide Team Cymru with
information on suspected
fraudulent traffic hitting
its network. After
analyzing this real-time
information, Team Cymru
will then facilitate the
communication of
malicious activity to
the Internet Security
Community.
It
is expected that this
real-time “early
warning |
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system”
will help Internet
Service Providers
(ISPs), hosting
companies and other
entities take preventative
steps to protect
their networks from
being adversely affected
by malicious activity
online. Another key
element of the agreement
involves Team Cymru
providing Oversee with
tools and data that will
help it take additional
steps to identify and
block malicious traffic
on its network. |
The
company said the service was
rolled out following a 30-day
test, in which a portfolio made
up exclusively of wildcard
traffic grew from a $22.98
RPM on its previous monetization
platform to an $84.21 RPM
on DomainPower. The results of
the Wildcard traffic test are
highlighted in detail in a comprehensive
overview (.pdf file)
of DomainPower's Monetization
Decision Engine. |
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(Posted July
30, 2012)
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For
all current Lowdown posts - Go
Here
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We need your help to keep giving
domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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