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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Geo
Domain Giant Dan Pulcrano Sells Denver.com to
Peter Niederman in 7-Figure Deal
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In
a huge geodomain deal,
Boulevards
New Media Inc., the Silicon
Valley-based company headed by CEO Dan
Pulcrano, has sold Denver.com
to Denver businessman Peter Niederman,
CEO of Kentwood Real Estate. Financial
details of the deal were not disclosed, though
both parties confirmed it was a seven-figure
transaction.
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Peter
Niederman
new owner of Denver.com |
Mr.
Niederman is also the owner of Boulder.com
and his experience with that site
convinced him of the unique traffic,
branding, marketing and sales potential
of Geographical Names (known in the
domain name industry as Geo Domains), to
expand his real estate business in the
future.
“I
viewed the purchase of Denver.com
as a unique and historic opportunity,"
Niederman said. "To acquire the
intuitive Internet brand of a
world-class city like Denver is very
rare. It fits in perfectly with
Kentwood Real Estate’s strategic
Internet vision of integrating lifestyle
and neighborhood-specific content with
real estate services.” Kentwood Real
Estate currently operates its business
at DenverRealEstate.com.
The
transaction includes a multi-year
agreement under which Boulevards will
continue to operate Denver.com.
Boulevards |
is
the largest owner and operator of
top-tier US city names with properties
including Seattle.com,
SanFrancisco.com,
LosAngeles.com,
Dallas.com,
SanAntonio.com,
Houston.com,
Philadelphia.com,
Memphis.com,
Minneapolis.com
and Raleigh.com.
Prior
to the sale, Niederman’s firm
provided MLS listings and
property search services
for Denver.com's real estate
channel. Dan Pulcrano said,
"We believe local ownership
will give Denver.com deeper
roots in the community and
further our efforts to provide a
strong commerce and information
site at Denver’s most
important web address."
Dan
was profiled in our February
2008 Cover
Story in which we
noted his status as a true Internet
visionary. He was a leader in
the traditional print media
world (and still owns three
print weeklies) but realized
that the Internet was going to
have a massively disruptive
impact on that industry.
Even though none of his
colleagues agreed, Pulcrano bet practically
everything he owned on the
Internet by purchasing top tier
geo domains. He now owns a
portfolio of enormous value and
is perfectly positioned for
decades to come while many of
his previous contemporaries have
gone out of business or are
hanging on by a thread. |
Dan
Pulcrano with his daughter
on a family
vacation in Catalina July
4th - the day he
and buyer Peter Niederman
reached an
agreement on the sale of Denver.com.
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(Posted July
24, 2012)
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