As you might expect, the contest involves photography - specifically photos that capture .INFO addresses featured in print or outdoor advertising, such as banners, magazine ads, or billboards. When you spot such an ad, snap a photo and then submit it in one of two ways: Post the

photo to the .INFO Facebook fan page or email your shot to [email protected]. Each photo submitted will be judged on the validity of the subject as an advertisement or marketing message using a .INFO address, the legibility and clarity of the photograph, and how well it captures the spirit of the advertisement.  You can review the complete contest rules here. 

For those who haven't heard about Lytro cameras and what makes them so special, it boils down to the Lytro camera being able to capture the entire light field, which is all the light traveling in every direction in every point in space. That creates new capabilities that traditional cameras

don't have. One of the coolest of those is the ability to focus after the fact. Focus and re-focus, anywhere in the picture. You can refocus your pictures at any time (that's why Lytro calls them living pictures). Focusing after the fact also means no auto-focus motor and no auto-focus motor means no shutter delay. So you can capture the moment you meant to capture -  not the one a shutter-delayed camera captured for you.

Another plus is that friends and family can interact with your Lytro photos on nearly

any device, including mobile phones, tablets within web browsers, etc. (you can do it yourself with some sample pictures on this page). You can easily share your photos on Facebook, Twitter, through email or on your blog. Smart move for .INFO to associate their TLD with hot new technology like the Lytro for their summer .INFO Spotting Contest.