During its meteoric rise a lot of people predicted that the popularity of Facebook would lower the value of premium domain names. With Facebook membership rising into the hundreds of millions the domain doomsayers reasoned that companies would spend more time and money marketing their products on Facebook than through their own websites. I never believed that as it made no sense to me for a company to want their own brands taking a back seat to the Facebook brand. 

Now, there's no doubt that a lot of short-sighted marketing people have fallen into the Facebook trap (Owen Frager just 

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wrote about it yesterday after going to the movies and seeing a bunch of corporate ads promoting a Facebook URL rather than the company's own site. That's not shooting yourself in the foot, that is blowing both legs off at the kneecaps! 

The survey asked respondents to select one of five options that best described how much time they devoted to Facebook vs. the Rest of the Web - 20:80 (20% to Facebook, 80% to the ROW), 40:60, 50:50, 60:40 or 80:20 (the latter being 80% to Facebook, 20% to the ROW).  In March 2012 58% selected 20:80, but by June that number had zoomed to 71% now saying the vast majority of their time (80%) goes to the rest of the web. In March, 16% of the respondents said they split their time 50/50 between Facebook and the ROW. In June only 4% divided their time evenly. 

On the flip side, there are a few lost sheep out there who not only haven't figured it out, but are wandering further off course. In March 0% (yes ZERO) said they devoted 80% of their time to Facebook,  but in June 4% said they have shifted 80% of their time to Facebook. If I was in charge of corporate advertising I would want to find out if any of those 4% are on my team working to build someone else's brand (Facebook's) rather than my own. 

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