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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Sedo
Adds New Domain Value Data, Moniker/Snapnames
Targets Chinese Buyers & ICANN Shoots an
Arrow Through Digital Archery's Heart
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Several
topics to touch on today.
Sedo
has started making more information
available about the domains for sale on their
popular aftermarket platform. The
new initiative, dubbed Domain Value
Indicators, provides a selection of core
statistics on each name, as well as how these
values compare to other domains listed at Sedo.
Those values include:
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Global monthly
searches: the number of monthly searches for the domain’s keywords globally.
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Regional monthly
searches: the number of monthly searches for the domain’s keywords based on the domain extension (e.g. within the UK for any
.co.uk).
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Estimated keyword
cost-per-click: revenue earned when a user clicks on an ad associated with keywords in the domain.
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Registration years for the same name among top
extensions: the year in which this name was registered as a .com, .net, or other top
TLD.
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Registrations of keywords among most popular
extensions: how frequently the keywords in a name are registered among the top domain extensions. Each extension is weighted by popularity, so .com is proportionally worth more than .net, for example.
Image
from Bigstock |
Sedo's
announcement said "The Domain Value
Indicators show potential buyers the
value of a domain by displaying
statistics and facts that help them make
an informed decision about their
purchase. The feature also helps
sellers set domain prices, by
placing the most important determinants
of domain value at their fingertips. The
new feature also includes a comparison
of the domain’s value with that of
other names listed at Sedo, an addition
that helps put this value into context
for both sellers and buyers."
Sedo
added that the Domain Value Indicators
feature will act as a |
complement
to Sedo’s Price Suggestion and Appraisal
offerings. Those services are based on
Sedo’s historical transaction data,
and make use of both automated pricing
tools and the expertise of their
international brokerage team to help
assess domain name values. |
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Two other
well-known companies in the domain
aftermarket space - Key Drive S.A.'s Moniker
and SnapNames
units - have announced new partnerships
with two Chinese companies that will
give them much more exposure to buyers
in China. One of those is NameRich.cn,
a leading Chinese domain name
aftermarket service provider, and the
other is Dnbiz,
a leading Chinese domain name buying and
selling marketplace. |
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Through
Dnbiz and its Yumi.com
distribution network, they provide
access to more than five million
domains to tens of thousands of Chinese
clients every day. The company said the
partnership was formed in response to
the increasing domain name demand
by businesses and domain investors in
the region. Those deals also come on the
heels of partnerships that aftermarket
giants Sedo
and the AfternicDLS
announced with other Chinese companies last
week. |
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Image
from Bigstock |
One
other note today - ICANN's
Digital Archery plan for
determining which new gTLD
applicants would have be
given consideration first is
officially dead.
The original plan was to
consider applications in batches
of 500 but after
cascading problems and mounting
protests over the faulty
technology behind the plan,
ICANN finally threw
in the towel.
The
abrupt decision leaves several
new "digital archery
services" companies that
had sprung up to help applicants
get places at the head of the
line with no product to sell.
It also leaves all new
gTLD applicants wondering what
happens now since no new plan
has yet been announced. |
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(Posted June
28, 2012)
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