Three domain monetization companies are in the news today. Domain owners always wonder if their names would do better parked somewhere other than where they are now.  

DomainHoldings.com just staked a claim to improved performance via their DomainPower platform in a new research paper they released today. An Inside Look at the Technology Driving DomainPower’s Performance (.pdf file) explains how (and 

why) their Monetization Decision Engine works. The paper's final page will be of particular interest as it takes four different portfolios and details how each performed on DomainPower vs. their previous parking provider.

ParkLogic Founder Michael Gilmour

Speaking of monetization transparency, I don't know that there has ever been a louder voice on that topic that ParkLogic.com founder Michael Gilmour (whom we profiled in a November 2008 Cover Story). In addition to being one of the industry's undisputed "good guys," Michael has an interesting personal story that he recounts in an interesting video interview conducted by an up and coming young domainer - his son Tim - that has been posted on the company's website as well as YouTube. 

During the 13-minute discussion Michael details how he got started in domaining, the birth of ParkLogic and what opportunities he sees in the future for domain owners. The company plans to follow up with more video interviews, possibly as often as one a week, aimed at helping you get the most from your domain business.

Elsewhere Debra Domeyer, the CEO of one of the world's biggest domain  monetization companies in Oversee.net (parent company of DomainSponsor.com), was featured on a big stage today. Debra (a former Chief Technology Officer at Oversee with more than 25 years of technology experience) delivered the final presentation at ComputerWorld’s The Power of Big Data Symposium at the Roosevelt Hotel in New York City. 

In a talk entitled From Push to Pull - Using Big Data to Get To Know Your Customer Debra shared the story of how Oversee is using advanced technologies to meet real-time decision-making needs via a strong mix of data and analytics. Oversee's performance marketing network handles over 250 million unique visitors per month (equating to 1.5 trillion bytes of data), so Big Data is obviously an essential component of the company's business strategy.

Debra Domeyer
CEO, Oversee.net

Debra explained how user behavior is analyzed using business intelligence and predictive modeling tools. The goal is to uncover both structured and unstructured data that can be used to optimize the user experience and maximize results for advertisers and publishers on its network. To improve user behavior predictability even further, she said Oversee is transitioning from pushing to pulling data from its users.