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One
thing that they say sets them apart from the
crowd is a focus on selling
domain names as brand building tools for business
end users. Founder and CEO David Clements
said, "End-user marketing and sales is
about building relationships with business
owners and their key decision makers. According
to the Bureau
of Labor Statistics, businesses with
less than 500 employees account for 99%
of the independent enterprises in the US. When
domainers refer to the term end-users, they
really mean these businesses and to sell to them
you’ve got to build rapport first. Only then
can you educate them on the value of using a
relatively new asset class for branding and
marketing."
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Toby
Clements said, “I’m very excited to
be partnering with my brother David on
this new venture. Brannan’s offers
additional value and opportunity to
domainers and especially to my current
newsletter |
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subscribers
at TobyClements.com.
It gives me another tool to market
domains without getting things too
overcomplicated or watered down.” |
David
added that he and Toby will also work
with all of the other auction houses and brokers
in the industry to give sellers the maximum
possible exposure for their domains. David
noted, "Our
first priority is to speak to domain investors.
If you own or manage a large portfolio and we
haven’t met or spoken or emailed in the past
two months, please reach out to me at your
earliest convenience. I’d love to help you
sell some domains at our upcoming first
auction and I can also talk to you further
about our targeted business brokerage
division." That
first auction David referred to is a week-long
online event scheduled for April 2, 2012.
The deadline for auction submissions is March
28, 2012. You can find submission guidelines
as well as a form for submitting your domains here.
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