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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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New
Domain Monetization Options Continue to Grow
with Latest Advance at DomainPower.com
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Promising
new ways
to
monetize domain names continues to be a
major trend in 2012. Our current
Cover Story examines how TrafficMedia
is doing it by reducing much of the time and
expense involved in domain development, a path Protrada.com
is also on with their launch
of DevName.com
last week. In our Cover Story, I noted that DomainPower.com
was also about to announce a major upgrade
to their platform and they have just done so.
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DomainPower's
new initiative is a proprietary
Monetization Decision Engine (MDE) that
they say is capable of increasing revenues by up
to 70%. The MDE routes domain traffic among 31
different monetization partners in an effort to
maximize revenue opportunities for platform
users.
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DomainPower
General Manager Paolo DiVincenzo said, "When
we spoke with our users in late 2011, it became
abundantly clear that the main thing they were
concerned with was maximum revenue on their
domains. We've integrated some of the biggest
parking platforms and advertising networks in
the space, which combined with the MDE, are
producing some of the highest payouts in the
industry.”
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Paolo
Divincenzo
GM, DomainPower.com |
DiVincenzo
said the MDE differs from traditional
rotational testing in that it uses a predictive
analytics, optimizing earnings for a
domain the minute it is uploaded
to the platform. “The MDE uses
historical data from similar domain
names to send its traffic where we
predict – and have proven through
testing – it will monetize the best”
DiVincenzo said, adding “This is
important for domains with little
traffic, as it takes time – months,
years to get a large enough traffic
sample to optimize revenue.”
DomainPower
is a service of DomainHoldings,
a company co-founded in 2010 by two
former DN Journal Cover Story |
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subjects,
Chad
Folkening and John
Ferber. In July 2011, Domain
Holdings completed a $2.9 million round
of Series A funding which was used in
large part to facilitate the growth and
development of the DomainPower. The
company said the platform has averaged
over 150% month over month growth
since last September. |
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(Posted March
14, 2012)
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For
all current Lowdown posts - Go
Here
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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