Featured in the Wall Street Journal · ABC News · BBC News · Forbes ·  Newsweek · USA Today · New York Times · CNN/Money · Investor's Business Daily

Home

August 27, 2012

Domain Sales

About Us

YTD Sales Charts

E-Mail Us

The Lowdown

News Headlines

Articles

Resources

Archive

Letters to Editor

The Lowdown Subscribe to our RSS Feed
Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

With a Little Help From Albert Einstein, Warren Royal Once Again Demonstrates the Power of a Category Defining Domain Name

Domain investors have always preached the value of a category defining .com domain name. Such a name provides instant credibility and web surfers often believe that a site built on an exact match .com term is the leading authority in the category they are searching. Many wise business people have taken advantage of that phenomenon and few have done it better than Warren Royal, who was the subject of our December 2008 Cover Story.

Even though he had zero experience in the bobbleheads space, Royal paid $30,000 for Bobbleheads.com back in 2007.  He then set about learning everything he could about that business and today he stand as one of the world's leading custom manufacturers and sellers of bobblehead dolls!

His Georgia-based company, Royal Bobbles, LLC, has become especially well known for exquisite bobbleheads representing historic figures. Many of those are featured in such prestigious locations as the White House Gift Store, the Library of Congress, Arlington National Cemetery and the Gettysburg Museum Store. Warren's products have also been featured on national TV shows including Meet the Press, The Today Show and Glenn Beck and in magazines such as Kiplinger’s and Fast Company

With their unparalleled quality, craftsmanship, and attention to detail, Royal Bobbles has been chosen to execute high-profile official licenses to produce bobbleheads of John Wayne, Alfred Hitchcock, Martin Luther King Jr., General George S. Patton and many others.

In the company's latest coup, the Hebrew University of Jerusalem, which was co-founded by Albert Einstein (and which holds all IP rights to the likeness of the legendary inventor who bequeathed those rights to university upon his death in 1955), chose Royal Bobbles to produce an oversized, limited-edition model of the Father of Modern Physics. 

Royal said, “We are honored that the Hebrew University of Jerusalem has granted us the opportunity to produce the Albert Einstein

The Albert Einstein bobblehead doll
produced by Royal Bobbles

Bobblehead. The University is rightly very selective about the products which they authorize, and the outstanding quality of our product line was a major factor in their decision to work with us on this exciting new venture.”

Congratulations to Warren on his continuing success. If you want an example of how a category defining domain name can supercharge a business, what he has accomplished with Bobbleheads.com is a perfect example.

Incidentally, Warren has produced and sells two bobblehead dolls representing figures from the domain industry - Domain King Rick Schwartz and DN Journal's Ron Jackson. Knowing that Rick's hero is Albert Einstein, I suspect he will be among the first in line for Warren's latest creation.

Rick Schwartz at work in the home office of his Fort Lauderdale Beach condo with a portrait
of his idol, Albert Einstein, looking on. If you looking closely at the front center of Rick's
desk you will also see the Rick Schwartz bobblehead doll produced by Bobbleheads.com

(Posted Feb. 7, 2012) 


For all current Lowdown posts - Go Here


We need your help to keep giving domainers The Lowdown, so please email [email protected] with any interesting information you might have. If possible, include the source of your information so we can check it out (for example a URL if you read it in a forum or on a site elsewhere). 

 Home  Domain Sales  YTD Sales Charts   Latest News  The Lowdown  Articles  
Legal Matters
  Dear Domey  Letters to Editor  Resources  Classified Ads  Archive  About Us

Hit Counter

Latest news of the domain name industry

 

Copyright 2012 DNJournal.com - an Internet Edge, Inc. company. 
No material may be copied from this site without expressed written consent.