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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Domain
Industry Pioneer, Author & Evangelist Marc
Ostrofsky Goes Global With New Book Deal
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If
you have been in the domain business
for
longer than, say, the past 24 hours or so, you
already know who Marc
Ostrofsky is. The domain industry
pioneer first gained widespread fame in 1999 by
selling Business.com in a deal valued at $7.5
million then made another
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huge
splash in 2011 by releasing Get
Rich Click!, a book that went on
to make the New York Times bestseller
list. The
book, about how to make money on the Internet
using domain names, affiliate marketing, lead
gen and other techniques, was originally issued
by the Razor Media Group (Ostrofsky's own
imprint). However, it has done so well that this
week legendary publisher Simon & Schuster
bought the rights to the book with plans to
distribute it globally. As
soon as the deal was inked in New York
Ostrofsky, who was featured
on ABC-TV's The View
last summer, immediately went out on a new
promotional tour. His first stops were in
the Big Apple for interviews with the Fox
Business Channel and New York TV
station WPIX
(both interviews can bee seen by clicking the
links to those outlets).
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Marc
Ostrofsky
Author, Get Rich Click!
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Marc
will likely be talking about domains a
lot more often and in a lot more places
in 2012. The new Simon & Schuster
edition of Get Rich Click! is to
be released in Australia, New
Zealand, India, Mexico
and several other countries, including China
where it will be released in Chinese. I
bet it will be a hit there too because
there are a lot of very active domain
investors in China (in fact one of them
just sold Dudu.com for $1
million this
week).
In
the history of our business no spokesman
for the industry has ever had the number
of high visibility media opportunities
to talk about the value of
domain names that Ostrofsky has had
since his book came out. He is getting
those opportunities because, in addition
to having a very popular book on the
market, he does a great job on
camera, explaining what can be a
confusing topic for the general public
in straight forward terms that everyone
can understand and
appreciate. That is the kind of
publicity that money can't buy and
we will all reap benefits from
how skillfully Marc is making the most
of those opportunities. |
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(Posted Jan.
6, 2012)
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For
all current Lowdown posts - Go
Here
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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