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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Newspaper
Giant Gannett Buying Thousands of iPhones &
iPads to Help Reporters Record Video and Retool
for the Web
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I
love my iPhone
as
much as anyone but even I never envisioned the
do everything device might become a key piece of
news gathering equipment for professional
journalists. A story at TVNewsCheck.com
says the Gannett Company, the newspaper
giant that publishes USA
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Image:
Andy
Newson / FreeDigitalPhotos.net
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Today,
as well as a number of local papers, is buying thousands
of iPhones and iPads to distribute
to their staff members. The story cites a leaked
memo from Gannett’s U.S. newspaper division
president, Bob Dickey, saying the move is
being made to “meet the demands of the new
news cycle, one that requires agility in real-time
reporting, social media and greater emphasis on video
storytelling, further increasing our
competitive advantage.”
With
newspapers continuing to lose readers to the
Internet, it is not surprising that Gannett would
pull out
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all
of the stops to retool for a web
audience. Dickey said, “Readers’
speedy adoption of new technology for news
consumption creates new opportunities for us
to uniquely serve them. To do so, we must ensure
our journalists are equipped and trained on the
tools to work in new ways."
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Still,
I can't get over the idea of the ubiquitous $200
iPhone and its big brother, the iPad,
becoming a primary tool in electronic new
gathering (ENG). Not because it's a bad idea,
but because it is such a phenomenally cheap
alternative to what preceded it. In the 17
years I spent as a TV reporter I worked with a
cameraman who was equipped with an ENG camera
that cost around $60,000 and weighed
enough to buckle a man's back. Obviously
iPhone video quality is still no match for
professional video cameras, but the change in
the way news is now being consumed (often on
small mobile screens) has made cell phone video
quality good enough for even media giants
like Gannett (they ditch the cost of a dedicated
cameraman too). The
iPhones and iPads are to be delivered to Gannett
newsrooms this month with "training"
on the tools to follow soon after. Not sure how
much training this requires. If you know how to
hit the on button you are pretty much
good to go!
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One other
note today - in case you missed it
during your New Year's revelry, our latest
Cover Story came out this
past weekend. It is a profile of
40-year-old lead gen whiiz Braden
Pollock, a serial entrepreneur from Los
Angeles who may be about to change
the domain monetization business
in a big way.
Pollock has
built a lead gen platform for his
thousands of legal domains that is
allowing him to rake in far bigger
payouts than PPC offers. He is now
working on applying that technology to many
other verticals. If he is successful,
domain owners may finally see the
parking alternative they have craved - a
solution that that could end their
dependence on Google, the search
engine giant that currently has a
stranglehold on monetization - a
monopoly that has saddled frustrated
domain owners with extremely meager
payouts in recent years.
You can get
a detailed introduction to Braden and
details on what he is doing here: Braden Pollock: Could the Lead Gen Whiz Be the Domain Monetization Messiah People Have Been Looking For? |
Braden
Pollock
Founder, Legal Brand Marketing, LLC |
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(Posted Jan.
3, 2012)
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For
all current Lowdown posts - Go
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Lowdown, so please email [email protected]
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example a URL if you read it in a forum or on a site
elsewhere).
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