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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Sedo
Spots Some Interesting Sales Trends in Their Latest
Quarterly Domain Market Study
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In
our latest
newsletter
that
went out to opt-in
subscribers Monday, I broke down the
3Q-2011 domain sales data that was
reported to us in the most recently concluded
quarter. In the newsletter I noted that Sedo
(who has been sharing their sales data with us
since we
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started doing
weekly
domain sales reports back in 2003)
publishes an excellent quarterly Domain
Market Study with a more extensive breakdown
of sales made on their popular aftermarket
platform. We track only sales of $2,000 and up
for .coms and $1,000 or more for other TLDs,
while Sedo's publication includes the entire
range of sales that go through their
service.
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Their
latest Domain Market Study
(.pdf file) covering 3Q-2011 just came
out Wednesday and, as always, it is
packed with interesting information. In
the latest quarter Sedo logged over 9,700
sales totaling more than $19 million
- an average of $1,974 per sale. .Com
domains |
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Image:
jscreationzs
/ FreeDigitalPhotos.net |
continued
to be the most frequently sold, with
notable sales including Grid.com
for $275,000 and Republic.com
for $200,000. Even though the
previous quarter (2Q-2011) featured the $2.5
million sale of Gambling.com
- Sedo’s third-highest sale
ever—sales volume remained relatively
consistent in 3Q-2011 compared to
the previous quarters this year.
The
report said the most notable trends Sedo
saw in 3Q-2011 included a growth in Buy
It Now sales and improving results
for .info domains. As
noted above, the .com extension |
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continued to be the most popular at Sedo
during 3Q-2011, accounting for 49%
of all sales. However, the .de
extension (Germany's country
code) has grown 3% and now has 21%
of Sedo's market share. The .net
extension had a 6% share to
remain the second most frequently sold gTLD
while Great Britain's .co.uk
was the second highest ccTLD with a 7%
market share. |
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Although traditionally the strongest median
sales prices have been for .com,
.net and .org domains, Sedo
said that in 3Q-2011, .info came
in third with a median price of $519,
beating out .org for the first
time.
A
lot of people are wondering how ICANN's
impending rollout of an unlimited number
of new gTLDs starting in 2012
will be received by the domain
aftermarket. Sedo CEO Tim
Schumacher commented on that in the
new study, saying “While the
introduction of the new gTLDs is no
doubt an exciting prospect, a decade of
Sedo’s market trend data shows that,
even with the addition of new domain
extensions, .com retains its position
at the top. However, the strength of
.info sales and a larger market share
for .de names this quarter, proves that
newer TLDs or country-specific ones are
a solid investment for domain portfolio
holders.”
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Sedo
CEO Tim Schumacher |
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(Posted Nov.
3, 2011)
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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