DN Journal's first ever Cover Story back in 2003 was about Igal Lichtman and his innovative new domain monetization service DomainSpa.com. Over the years Lichtman's domain empire has blossomed into TrafficMedia.com, a one stop web solutions shop that offers everything from domain registration, parking, appraisals, sales and development to hosting and brand protection. 

One of TrafficMedia's most impressive products is its Vortalizer website building product that generates remarkably beautiful (and fully customizable) sites complete with graphics, content (including video) and monetization options in as little as a minute or two (you can see a sample site that he generated on the fly for me in less than two minutes here. Also, here is a page with examples from a variety of different business categories).

This morning Igal took took me through a demo of Vortalizer (currently available to TrafficMedia clients whose portfolios generate at least $100 in monthly revenue) and it was jaw dropping. Not only does the platform produce a great looking website, it also generates a matching mobile site and Facebook company page! We are no longer talking about simple mini-sites here. It is a fully realized comprehensive small business solution.

It turns out I'm not the only one who has been impressed by the system. TrafficMedia 

Igal Lichtman
TrafficMedia.com  

has just signed a Vortalizer based deal with Amdocs (NYSE: DOX), a $5 billion Wall Street company that had nearly $3 billion in revenue in 2010 alone and closed the year with $1.2 billion in cash on hand. 

Amdocs is a major global player in the Yellow Pages field and they are using Vortalizer to produce websites, mobile sites and Facebook pages for their thousands of small business customers. By licensing Vortalizer to Amdocs, Lichtman expects to dramatically increase the number of real business sites developed on the Vortalizer platform. That, in turn, will produce a flow of traffic sufficient to attract major direct advertisers giving TrafficMedia and its clients its own source of ad revenue, independent of upstream providers like Yahoo (a long sought solution for those who feel they are getting shortchanged in a world with few other viable options).

I will be giving you a much more detailed look at the Vortalizer platform that Igal, Eran Shatzman, Gal Moran and their TrafficMedia team have built over the past two years in a major upcoming article. Between Vortalizer and some other groundbreaking technology that Igal showed me today (and solutions that others are also working on), I am optimistic that a new era is dawning in which we will all be able to build attractive, full-featured websites almost instantaneously. With those sites providing a solid foundation and framework for further development, how far you want to take them will be limited only by your imagination. 

(Posted Sept. 20, 2011)