|
News,
entertainment & lifestyle
links will generate the most
clicks from
social media outlets back to your site.
Graphic:
FreeDigitialPhotos.net |
As the
public's adoption of social media has
grown, the share of traffic those sites
send to publishers has also grown
quickly and it is expected to
account for an increasingly larger
piece of the pie as time goes on.
The study
also broke down the kinds of links
posted at social media outlets that are
most likely to generate a click back
to the publisher's site. Among the six
categories tracked by Outbrain, news,
entertainment and lifestyle
links were the ones that generated the
most outbound traffic. 42% of
that traffic came from news links,
30% from entertainment links and 13%
from lifestyle oriented links. A
surprise in the study was that sports
links ranked near or at the bottom
(as a former TV sportscaster that stat
was a dagger in the heart for me!).
There is
more interesting data in the
story and with Outbrain
finding that 33% of a publisher's
content viewing sessions start from
external links, it would be wise to take
advantage of the information and the
opportunity to drum up more traffic
and recognition for your site by getting
the word out in social media. |
