Yesterday I told you about an article at BusinessInsider.com in which author Martin Zwilling talked about why it can be worth spending several thousand dollars on a good domain name. I noted that he used a pejorative word (squatters) in describing domain investors, a misleading term that understandably upset a number of people. To his credit, after Andrei Polgar at DomainingTips.com challenged his use of the word, Zwilling apologized for using the term in a comment added to his article today. Also to his credit (as I noted yesterday), his article overall was a fairer, more balanced account than many you see about domains in the mainstream business press (P.S. - thanks to John Picchietti for telling me about the article in first place).

Today, a related article went up at BusinessInsider, this one written by one of the brightest investor/developers in our industry, Alan Dunn, titled Why $10,000 For a Domain Name Is Still Cheap. Alan does an excellent job of breaking down how the cost of a domain name is considerably less than other common methods used to market a business, including billboards, radio, mobile advertising, etc. When you consider that you own nothing after using those traditional means of marketing, the value proposition of a good domain (an asset you will continue to own in perpetuity) becomes a no brainer. 

I think Alan's essay is so good that anyone who sells domains should bookmark it so they will have the link on hand to educate potential buyers who want to know why the money they are spending is going to be a good investment for their business. 

Alan Dunn