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Google
continued to hold a commanding lead over the
field in August 2010 with 65.1% of all
searches, a 1% increase over the search
giant's share a year ago.
Laurie
Sullivan had some interesting background on
the search engine battles (and an analysis of
the Nielsen results) on her Search
Blog at MediaPost.com today. While
wondering whether Google's new Instant Search
feature would boost Google's share going forward
(Instant Search starts providing results as soon
as you start typing something), Sullivan noted
that Bing passed up a chance to beat
Google to the punch with that innovation. "Long
Zheng (a Microsoft programmer) wrote
the front-end technology for Microsoft's search
engine a year ago, using existing AJAX
APIs and coding that allows searchers to see
updates to queries as they type. This could have
provided the boost Bing needs to close the gap
with Google," Sullivan wrote.
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|
Sullivan
cited a Fast Company magazine
article
written by Kit Eaton last week
that detailed what Zheng had come up
with. Eaton noted, "Zheng provided
the same idea to Bing and Microsoft last
year, effectively for free. And the
company's exec team surely noticed. Then
they ignored it. They've got
thousands of smart programmers, huge
server farms, and experts in search on
staff. They too could've come up with
clever ways to upscale the system for
their millions of users, and totally
beaten Google to the punch. But ...
they didn't." |
I
bet Microsoft would like to take a mulligan
on that one.
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