|
Rob
Grant (left) and John
Burke in front of
the Select Sotheby's
International Realty
office in Saratoga Springs,
New York. |
Another
example of developing real
online businesses came in from Rob
Grant. A few weeks
ago I told you about a domain development
deal that Rob's
company - RealEstateDirectory.com
- cut with Select Sotheby's
International Realty
involving some of Grant's New
York real estate domains. This
week the partners proceeded with
stage two of their
agreement - the launch of www.SaratogaSpringsRealty.com
and www.CatskillsRealEstate.com.
Grant,
who owns the largest network of
geo-targeted real estate domains
in the world, said, "Our
strategy is to create a powerful
New York based real estate and
referral network linking the
largest regional markets
throughout upstate New York. Our
goal is to combine our unique
real estate domain brands with
Sotheby's extensive agent
network. If this model works the
way we hope, it will pave the
way for additional referral
partnerships throughout New York
State."
John
Burke of Select Sotheby's
Realty added, "The real
estate industry is going through
a metamorphosis with regards to
the prevalence of technology
based lead generation, and
with the large scale industry
wide consolidations that are
projected, we feel it is
important to have a multi-pronged
technology strategy that will
help us proactively ride in
front of the market movement.
Rob Grant is an Internet
pioneer and his resources fit
into out overall technology
marketing strategy." |
