|
Yesterday,
BostInnovation.com,
a site that covers business innovation in the Boston
market, published an interview with Swap.com
CEO Jeff Bennett, a man already very
familiar to those in the domain industry since
he served as the President of NameMedia
before moving to his new position earlier this
year.
When
Bennett joined his current company it was known
as SwapTree, but last week the firm was
re-branded as Swap.com.
In his interview
Bennett talked about the huge advantages that
come from owning such an intuitive brand - one
he describes as "descriptive"
rather than generic (I have to admit, I think
that is a better term as well). "We don’t
have to spend millions of dollars in
advertising to convince a consumer what we are.
Swap.com is all about swapping!," Bennett
said.
Bennett
also told interviewer Kyle Psaty "The
|
Jeff
Bennett
CEO, Swap.com |
|
re-branding
will allow many efficiencies in how we market
the company to expand our current offerings.
Adopting this “category killer” name also
implies that we are more than just a book,
music, movie or game swapping site. We have
plans to expand and serve a wider set of
categories and the whole swapping market."
|
