|
In
yesterday's
Lowdown post
I ran a video interview with CentralNic
Founder Robert Pooke who owns the
world's greatest collection of 2-letter
.com domain names. Pooke's 2-letter
portfolio includes 23 geographically
relevant domains including US.com,
UK.com, EU.com and LA.com
to name a few (the full list is on this
page). That interview,
recorded at this
year's |
|
DOMAINfest
Global conference in Santa
Monica, California, focused on how
Pooke managed to assemble such a
valuable group of domain names in the
first place. The same day I interviewed
CentralNic's General Manager of North
American Markets, Joe Alagna, for
the other side of the story - details
about how the company utilizes their
2-letter portfolio.
In
a nutshell, CentralNic's business model
involves selling sub-domains of their
core 2-letter domains, offering third
level names that end with extensions
like .us.com, .uk.com and
.eu.com through a number of major
registrars including Enom, Name.com
and Register.com to name just a
few. With most meaningful .coms long
gone, the CentralNic domains provide an
alternative that still ends with the
popular .com extension. For example if
you were an American business named ABC
Widgets you would find that the .com
is already taken, but CentralNic's ABCWidgets.us.com
would be an available option. |
Joe
Alagna
CentralNic, General Manager,
North American Markets |
