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Here's the The Lowdown from DN Journal,
updated daily to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

TechCrunch Launches New Website on a .CO Domain

In our April newsletter (2nd item on the page) I wrote about the .CO registry's innovative Founder's Program that is awarding high profile domains to early adopter developers who submit the best plans for a relevant .CO website. Today the registry announced that Michael 

Arrington's popular TechCrunch blog is one of the companies that has been awarded a .CO domain - in this case Disrupt.co - that will be used to host the “Startup Battlefield” for the TechCrunch Disrupt 2010 conference.

TechCrunch Disrupt brings together both the innovators of disrupting technology and media and the companies that are successfully turning disruption into opportunity. The Disrupt.co website will showcase all of the ideas, products and services from emerging companies that were chosen from hundreds of applications to battle it out as the top startup of 2010.  

Arrington said, “We are excited to be one of the first companies to use a .CO domain as a way to further our engagement with our online readers, partners and event attendees. Like the other companies featured at TechCrunch Disrupt, the .CO domain is set to disrupt the status quo that exists in the world of web addresses — and will offer startups and established businesses new opportunities in online branding.” 

.CO Registry CEO Juan Calle

.CO Internet CEO Juan Calle said, "It is very exciting to see the TechCrunch Disrupt website built on a .CO web address. We are thrilled to showcase some of the best emerging companies of 2010 on Disrupt.co and look forward to an ongoing relationship with TechCrunch as one of our earliest .CO Founders.” 

In addition to TechCrunch, other .CO Founders like Politico, Transitions Optical, and Venture Hacks, have recently launched new web sites built on .CO domain names. The .CO Founders Program is open to all qualified applicants from individual bloggers to small businesses, agencies and big brands, as a way to encourage early development of the .CO namespace. 

The .CO global sunrise period (when qualified trademark owners can claim domains) is currently underway and will continue through June 10. Land Rush will be held June 21-July 13, followed by general availability of .CO domains beginning July 20. 

(Posted May 24, 2010)

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