Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson.
Oversee.net's
Moniker and SnapNames Divisions Report 42% Jump in
1Q-2010 Domain Sales
We're
currently tabulatingfirst
quarter of 2010 industry sales data for an
aftermarket report that will be published within
the next few days in our free monthly
newsletter for opt-in subscribers.
We do that each quarter and compare the results
to the previous year as well as the previous
quarter to give you an idea of what direction
the domain sales market is headed in.
Our
database includes sales information from all of
the industry's major sales venues including Oversee.nets'sMoniker and SnapNames divisions.
This morning Oversee released an interesting
report covering 1Q-2010 results on their sales
platforms that indicates things are looking up
there. Moniker and SnapNames reported a 42%
jump in total sales over the previous
quarter.
Oversee
said its results included a private 7-figure
sale as well as a half dozen 6-figure sales
including Guns.com ($800,000), PartySupplies.com
($360,000), ScreenSavers.com ($335,000),
LoanCalculator.com ($215,000), HomeRun.com
($131,000) and Migraine.com ($125,000).
(Guns.com was sold jointly with Recall Media
and Migraine.com was sold jointly with Sedo).
Craig
Snyder
Oversee.net Senior VP
Craig
Snyder, the Senior Vice President of
Oversee.net and General Manager of their Registrar
and Aftermarket division said
“These recent sales confirm that
corporations are leveraging generic
keyword domain names to increase reach and
drive both offline and online purchases.
Companies, marketers and small businesses
are finding paths out of the economic
downturn, and domain names are
becoming better known as assets to build
and promote their businesses and brands,
as well as increase traffic to websites."
An
Oversee press release noted that
Snyder’s comments are in line with
current research showing a resurgence in
Internet commerce. According to eMarketer’s
March 2010 U.S. Retail E-Commerce
Forecast, this year's retail
e-commerce sales in the U.S. will climb by
more than 12%. Also, the U.S.
Census Bureau issued a report saying
online sales in Q4 2009
climbed
by 14.6% over the previous year.
Oversee believes that "as shoppers
move more purchases to the Internet to
take advantage of lower prices and
convenience, domain names as online real
estate likely will further increase in
value."
Moniker
and SnapNames are positioned to post more solid
sales in a special April Showcase Auction
tied into the GeoDomain
Expo coming up April 28-30 in New
Orleans. That sale of geodomain names features
Lisbon.com, Raleigh.com, Bucharest.com,
Crete.com and VisitRome.com to name
just a few. The online auction began Tuesday
(April 13) and will continue until 12:15pm (U.S. Pacific
time) on May 4, 2010. You can get
information on that auction as well as all other
upcoming Showcase auctions here.
Moniker
is also accepting submissions for three DOMAINfestlive auctions they have coming up in the
months ahead. Those will be tied to DOMAINfest
events in Ft. Lauderdale May 13, New
York City August 18 and Prague, Czech
Republic October 6. Here are the links to
submit names for each of those auctions (you'll
need to act quickly for the May 13 sale as
submissions for it close on Sunday (April
18).:
We need your help to keep giving
domainers The
Lowdown, so please email [email protected]with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
