Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson.
For
the First Time Ever Digital Advertising To Earn More
Revenue Than Print in 2010 + .CO Launch Plan Unveiled
We've been talking about the migration
of advertising revenue from print to the web for
years now. A landmark tipping point where advertisers
actually start spending more on
electronic
platforms than print will finally arrive this year
according to a new study from consulting and research
group Outsell.
Erik Sass at MediaDailyNews
summarized the Outsell report in a column Monday, noting
that the data came from a survey of over 1,000 U.S.
advertisers and marketers that was conducted in
December.
The
study revealed that 32.5% of the $368 billion
that American advertisers and marketers plan to spend in
2010 will got to digital with print dropping to a 30.3%
share of the pie (digital expenditures include display
ads, search, direct email marketing and development of
company websites).
The biggest
losers in the continuing decline of print media will
be newspapers and printed directories (like yellow pages)
according to Outsell. The firm says newspapers can expect
to see their already decimated revenue stream fall another
8% in 2010. Directories are also expected to fall 8%
but Outsell predicts magazines will defy the trend and
actually see a 2% increase.
Traditional electronic media
also continues to lose ground to digital media which
surpassed radio spending in 2008. TV is now seeing its
market share steadily erode as well and Outsell said TV ad
revenues would drop 6.5% this year as eyeballs
continue to gravitate to the web.
In other news today,
the .CO
registry, .CO Internet S.A.S., announced their
upcoming launch plan for the re-purposed
extension. .CO is Colombia's country code,
but it is going to be opened up to worldwide
registration with expectations that the CO initials
will appeal to many buyers as an abbreviation for
"company" (as well as corporate,
commerce or community).
The Sunrise
period (in which eligible
trademark holders can apply for the .CO domains
that correspond to their marks before registration
is open to the general public)
will
run
from April 26 through June 10. Land
rush (open to anyone interested in acquiring
higher profile names at a higher price) will be
from June 21 through July13, then
general availability starts July 20.
An
interesting new wrinkle in the .CO rollout plan is
a Founders Program that opened today to all
interested applicants from individuals to
businesses and big brands. It is described
as an
initiative
to help qualified “first movers” to
proactively develop and maintain .CO
domains prior to the public launch in July.
Those interested can
submit an application at www.COinternet.co/cofoundersexplaining the .CO domain they’d like to
develop and providing details about themselves and
their launch proposal. The registry will review
the applications and approve those that they feel
will best contribute to the .CO community, subject
to certain terms and conditions.
.CO Internet CEO Juan
Calle said, "The
.CO Founders Program provides an excellent
opportunity for early adopters to secure short and
memorable domain names and truly help shape the
.CO name space. Participants in the program will
benefit by potentially being featured in an
aggressive .CO advertising and marketing program;
likewise they will be expected to actively promote
their domain to benefit the broader .COmmunity.”
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