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Former
Fabulous.com Exec Dan Warner Named CEO at
DomainAdvertising.com DomainAdvertising.com
has named
industry veteran Dan Warner as the
company's Chief
Executive Officer (CEO).
Warner has over 12 years of experience in internet
strategy, marketing and operations. He is a well-known
figure in the domain industry having previously served
as the Chief Strategy Officer and Chief Operations
Officer of Dark Blue Sea, the Australian public
company that owns Fabulous.com. |
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DomainAdvertising.com is a newly launched domain
media business that caters to online advertisers and
publishers.
The company is backed by leading investors
including the Ashmore
Group and the Directi
Group. Ashmore is one of the world's leading
investment managers dedicated to emerging markets with $24.9
billion under management. Directi
is a $300+ million group of businesses that
develops innovative mass-market web products for global
customers.
The
Ashmore Group's Anoop
Polavaram said, "Dan
Warner was the Board's first choice for this position. He
is the perfect leader for DomainAdvertising.com. His
extensive experience and recognized leadership within the
domain industry will be invaluable to the business. He is
undoubtedly one of the most influential people in the
industry."
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Dan
Warner
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Warner said,
"I was
looking for a challenge where I could manage growth and
innovation in the Internet industry. This was
difficult to find in a market which has recently focused
on reducing head counts, research and infrastructure.
Both Directi and Ashmore have a great reputation and
substantial resources. When I was approached by them, I
realized the potential of this business. I am thrilled
about the opportunity. We will be doing the exact
opposite of most domain companies. Significant
capital, human resources and infrastructure will be used
to accelerate internet advertising innovation and design.
We expect that many of the other players in the industry
will look like they are standing still or going backwards
in comparison to our scheduled advancements.”
Warner
has already assumed his role as CEO and is planning to
fully launch the DomainAdvertising.com business by January
2010. Warner leads an initial dedicated team of over 30
people with access to over 500 people as required within
the Directi group. Under Warner’s leadership,
DomainAdvertising.com says it will focus on advancements
in research, innovation and optimization to benefit
professional domain owners.
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